Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t...
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
View ArticleWhy Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO...
When consumers have endless content choices, look to brand salience matters to get attention.
View ArticleDon’t Let Retail Media Tell You It’s Brand Building
Retail media is a valuable channel—but it's not a reason to upend your budget.
View ArticleGap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even...
Net sales grew 9% at Gap while Old Navy's fell 4%.
View ArticleAds of the Week: 13 Campaigns That Caught Our Eye, From Fanta to Heinz
Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads.
View ArticleRetail Roundup: Home Depot Finally Hires a Retail Media Leader, and More Ads...
Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign.
View ArticleWhy a Wieden+Kennedy Vet Joined Finn Partners To Build Out its Media Practice
Kim Sizemore is the independent agency’s first head of integrated media
View Article8 Marketer Moves to Know This Week: Wendy’s, Skims, Kohl’s, and More
A roundup of this week's biggest marketing leadership moves
View ArticleA Retailer’s Checklist to Prevent the Next Target Costume Blunder
When does an apology stop being a checkbox exercise as opposed to a genuine learning moment?
View ArticleTicker: Technical Issues Temporarily Forced CNN Off the Air
The interruption lasted more than 30 minutes on Monday.
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