Ad Net Zero Will Take Over GARM’s Sustainable Media Work
Ad Net Zero, a global initiative to curb the advertising industry's climate impact, will take over sole ownership of an ongoing effort to standardize media decarbonization. The Global Media...
View ArticleThe Olympic-sized Consumer Behavioral Shift We Should Talk About
Every Olympic season is a chance to get obsessed with some sport you just learned about, cry over an athlete from a place you didn't know about winning gold, and generally get worked up at a perfect...
View ArticleNickelodeon CMO Sabrina Caluori Reportedly Exits Paramount
Another executive is reportedly exiting Paramount. Today, Sabrina Caluori, evp, kids and family marketing at Paramount+ and CMO, Nickelodeon, announced she's exiting the company in a memo to staff...
View ArticleProfound Raises $3.5 Million to Help Brands Manage AI Search Presence
AI startup Profound--whose tech helps brands monitor and influence their presence in AI search engines like SearchGPT and Perplexity--announced a $3.5 million seed funding round today. The four-person...
View ArticleSizzler and Mischief Bring Randy Johnson Out of Retirement to Coach Youth...
Randy Johnson is a very reluctant, and somewhat mean, coach of a youth baseball team in the latest work for Sizzler by Mischief @ No Fixed Address. The MLB Hall of Famer is brought out of retirement...
View ArticleHow Chuck E. Cheese Is Remaking Itself for Gen Alpha
As its tagline notes, Chuck E. Cheese has always been the place where "a kid can be a kid." Now, to get more of them through its doors, it's undergoing a marketing reset, creating more content and...
View ArticleHow the Montana Boyz Took Over TikTok and What’s Coming Next
You may have come across the Montana Boyz on your For You Page on TikTok or in your Instagram feed, but who are they? Kaleb Winterburn, Mark Estes, and Kade Wilcox started on TikTok as a joke but...
View ArticleiSpot Officially Receives National TV Currency Certification From JIC
Another TV ad measurement company received national currency certification. Today, iSpot received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities...
View ArticleParamount Shutters Paramount TV Studios as Cuts Continue
Paramount is shuttering its Paramount Television Studios division and transitioning all current PTVS and development projects to CBS Studios, according to an internal memo obtained by ADWEEK. The...
View ArticleX vs. the Ad Industry: How Did We Get Here?
Elon Musk's ownership of X (formerly Twitter) has not been without its challenges and criticisms. Since buying the social media platform in 2022, Musk has been in the headlines over misinformation,...
View ArticleBeiersdorf’s Axel Adida on Global Commerce Shifts
On this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Axel Adida, chief digital officer at German skincare and hygiene giant Beiersdorf, to discuss...
View ArticleDan Mohnshine of Hershey’s on How Snacking Is Changing
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Dan Mohnshine, vp of U.S. marketing for confection at The Hershey Company. Mohnshine discusses the...
View ArticleThe Story Behind Florida’s Weird Billboard Targeting Trump
Charli XCX may be our "favorite reference," as she sings on her hit album "Brat," but "weird" is the Democrats' new favorite way to refer to Republican presidential candidate Donald Trump and his...
View ArticleVCs Dish on Startup Red Flags, AI-Resistant Sectors, and How They Choose...
There has been a surge in investments in artificial intelligence this year, leading to some venture capitalists becoming increasingly selective. In the first quarter of this year, the top 35 venture...
View ArticleMalibu and Olympic Champion Tom Daley Warn Swimmers: ‘Don’t Drink and Dive’
Just two days after announcing his retirement from diving following his silver medal win at the 2024 Summer Olympic Games in Paris, five-time Olympic medalist Tom Daley stars in a public-service...
View ArticleNew Ad Offering Promises to Bring Scalable, Interactive Video to Programmatic
Infillion is looking to scale up interactive video. Today, the digital ad platform announced the launch of IDVx, a new solution that brings scalable and measurable interactive video programmatically to...
View ArticleUgg Rides the Wave of Its Comeback in First Global Campaign With AKQA
Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new creative agency AKQA. "Feels Like Ugg," launching on Thursday, reveals the brand's...
View ArticleStarbucks’ New Boss Brian Niccol Is the Latest CMO-to-CEO Success Story
Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Niccol has served as Chipotle's CEO since...
View ArticleGARM’s Shutdown Is an Opportunity to Finally Get Brand Safety Right
It's been a strange few days for brand safety, from the initial news of Elon Musk's X lawsuit against the Global Alliance for Responsible Media to the shock that GARM would be shutting down. What's...
View ArticleMeta Is Making a Major Change to Its Algorithm Around Conversions
Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers. The change could raise ad prices but also increase...
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