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Connected TV Impressions Skyrocketed Last Year, as Data-Driven Video Campaigns Surged

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More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid. The annual global video benchmarks study included thousands of video campaigns and billions of impressions across hundreds of global brands. According to the study, 2017 saw a 58...

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