Tools of the Trade: Evan Schultz from Le Truc
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleInside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap's first global CMO in two years. She's a former Pepsi marketing exec tasked with turning around Gap's sales and...
View ArticleIndependence Pet Holdings Names First Chief Customer and Marketing Officer
Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief...
View ArticleBluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively...
View Article5 Gravity-Defying Wicked Marketing Collabs
How much is Wicked's marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris's Arc de Triomphe seemingly lit up in green and pink to mark the...
View ArticleOut of Home Advertising Had Another Record-Breaking Quarter
Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising...
View ArticleOvernight Cable News Ratings for Nov. 15-18: CNN and MSNBC’s Lost Weekend
Friday, Nov. 15 MSNBC triumphed over CNN among Adults 25-54 during primetime led by The ReidOut with Joy Reid as the most-watched show in that advertiser-coveted demo. But CNN still claimed bragging...
View ArticleEXCLUSIVE: Geico CMO Damon Burrell To Step Down After Nearly 3 Years
Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant's top marketer. In a memo obtained by ADWEEK, Geico CEO Todd Combs lauded Damon for leading Geico's marketing...
View ArticleRevolving Door Round-Up: Sean Duffy Is Latest Fox Anchor to Leave for the...
A Fox in the White House: Fox News has been finding itself in the unique position of seeing its on-air talent--most notably Pete Hegseth--potentially move into President-elect Donald Trump's...
View ArticleThe Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it's the brand's growling cat emblem. Maybe it's Ben Kingsley's starring role in its...
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