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Q&A: Frog Design’s Creative Chief on the Role of UX and Brand Purpose

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Oonie Chase, executive creative director at Frog Design, likens design to being in a relationship. Relationships, like design, are not just the big romantic moments, but the small "unsexy things you do everyday to make sure the relationship has integrity," she says. Design, she argues, is foundational to a brand's success, central to how a...

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