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Colors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can Leverage This in Strategies

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How you use color in your business can amplify or ruin your brand strategy. That's because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research's study, 92.6 percent of people surveyed said that color was the most important factor when purchasing products. In fact, people's subconscious judgment about products is...

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