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Twitter Prepares New Pitch to Brands and Agencies, Restructures Creative Leadership

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Twitter is known as a critical source of breaking news and journalistic banter--as well as a cesspool for toxic trolls. Now, it wants to reintroduce itself to brands and agencies. Earlier this month, the company's marketing team introduced its new self-promotional hashtag #StartWithThem during an extended strategy session. So far, the tag has appeared in...

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