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What Brands Need to Know to Successfully Market Feminism in the #MeToo Era

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In March, American Eagle's lingerie chain Aerie made a major statement. The store released a one-piece black bathing suit with the word "Survivor" stamped across the front. Modeling the swimsuit was gold medal winning gymnast Aly Raisman, who had recently opened up about being sexually abused by a USA Gymnastics doctor for years. To take...

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