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This Ad Tricked Viewers Into Turning Up Their Volume, Then Scared the Crap Out of Them

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Can an ad be evil and still be good? Because a recent 6-second promo for horror movie The Nun was rightfully pulled from YouTube for being too shocking. But at the same time, as ad trickery goes, it's pretty brilliant. The "shocking" nature of the ad wasn't centered on graphic content, but rather on the...

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