Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5066

Consumers Are Coming for Their Data, and Some Companies Are Giving Them Control

$
0
0
Ask any marketer about data and watch how fast they salivate. However marketers collect data--either directly from consumers or purchased through data miners--the advertising industry just can't get enough of those bits of bytes. Otherwise, how would they sell their wares? The passage of the European Union's General Data Protection Regulation, though, is proving to...

Viewing all articles
Browse latest Browse all 5066

Trending Articles