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Here Are the Best Ways to Market Movies via Facebook and Instagram

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While the idea of spontaneously seeing a film may seem whimsical, it's not happening too often, according to a recent online study by Accenture that was commissioned by Facebook. Accenture surveyed 1,074 active U.S. moviegoers--defined as someone who has seen at least one movie in a theater over the past six months--aged 18 and up...

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