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YouTube Is Making Its Official Artist Channels Hubs for All of Artists’ Content

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YouTube launched Official Artist Channels in 2017 in an effort to make it easier for fans to find content from their favorite artists, including music videos, lyric videos, covers, unplugged sets, live performances and backstage footage. Now, the Google-owned video-sharing platform will begin combining subscribers from across multiple channels into artists' Official Artist Channels. In...

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