Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5066

Why Brands Spend $5 Million (or More) on a Super Bowl Ad to Support a Cause

$
0
0
A beer brand touting its disaster relief efforts. A car brand supporting gender equality. A vacation rental company pushing for diversity. Recent years have seen a rise in the number of brands aligning themselves with causes, a trend that has found its way into advertising's biggest night--the Super Bowl. Brands backed a cause in just...

Viewing all articles
Browse latest Browse all 5066

Trending Articles