Prowess in Storytelling Is What Makes a Challenger Brand, and More Insights From New Adweek Survey

Challenger brands are changing the world, but these cutting-edge companies still have challenges to overcome in their path towards category domination. Ahead of Brandweek's Challenger Brands event, Adweek surveyed over 200 brand marketers--half of whom work for a challenger brand; the other half, a legacy or "establishment" brand--on challenger brands' place in business today, the...