Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5066

AT&T Brings Its Programmatic Spend Under One Roof

$
0
0
AT&T, one of the largest buyers of display ad inventory in the U.S., has announced it will consolidate its programmatic ad buys on the open web to the AppNexus demand-side platform as well as its AppNexus Programmable Platform, or APP. Essentially, that means AT&T is now exclusively using its own ad tech for media buys...

Viewing all articles
Browse latest Browse all 5066

Trending Articles