Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5066

Why Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars

$
0
0
Earlier this month, Budweiser was planning to air a 30-second spot starring Charlize Theron and touting its Reserve Copper Lager during the Super Bowl. Instead, the Anheuser-Busch brand held off, saving the ad for the Academy Awards as part of a strategy to let its other Super Bowl spot shine. Now the brand will air...

Viewing all articles
Browse latest Browse all 5066

Trending Articles