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ASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Balls

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"Remember, no two balls are the same." Such lines, whispered ASMR-style by a nerdy dude in a shower, punctuate 72andSunny Amsterdam's surprisingly entertaining and even vaguely safe-for-work "Shavetorials" for Lynx Shower & Shave Foam. Also on tap: scratching, brushing and razor blades caressing soapy skin. These sights and sounds permeate a trio of tongue-in-cheek instructional...

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