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Think of Gen AI as a Coach, Rather Than Competition

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You could think of generative AI as Mickey Goldmill, Rocky Balboa's famed boxing trainer. "Generative AI can be your best creative coach, like Mickey encouraging Rocky," said Elav Horwitz, executive vice president and global head of applied innovation at McCann Worldgroup. "It can push you to do better." Horwitz and her fellow panelist Billy Bohan...

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