Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5066

Walmart’s Holiday ‘RomCommerce’ Aims to Make Shoppers Swoon 

$
0
0
This holiday season, Walmart is taking a page from The Hallmark Channel--sort of. While the cable network remains the undisputed champion of the holiday film genre, the mega-retailer is throwing its own hat into the romcom ring. Its new 23-episode series, Add to Heart, aims to connect with shoppers who watch the sweet guilty pleasures...

Viewing all articles
Browse latest Browse all 5066

Trending Articles