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Will Hyper-Fragmentation Bring the End of Shared Meaning?

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This year marked a definitive turn in the U.S. media narrative, as time spent with online video overtook TV for the first time. Americans logged an average 3 hours and 11 minutes a day consuming online video, compared with 2 hours and 55 minutes watching television. The era of captivating mass audiences with communal media...

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