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How Gympass Turned Its B2B Marketing Message Into a Murder Mystery Podcast

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Gympass typically considers murder the antithesis of its B2B marketing strategy, but there were arguments for an exception. The corporate wellness platform's entire purpose is to help its 15,000 global clients--including Aflac, SoFi and ActivisionBlizzard--create a healthier, decidedly living workforce. It regularly boasts that the 2 million employees subscribed to its services--which feature offerings from...

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