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Adweek Podcast: The Hispanic and Latinx Audience Loves Fútbol and Football

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The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game of the year--Super Bowl LVIII. Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino's, Audi, Total by Verizon, and T-Mobile have all announced Spanish-language spots. In this episode...

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