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Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots

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Advertisers are eager to understand how their ads, in different guises, can show up in generative AI-powered chatbot conversations. While high-profile examples like OpenAI's ChatGPT and Google's Gemini don't currently run ads, platforms such as Snap's gen AI chatbot My AI--powered by Microsoft's Chat Ads API--introduced sponsored links last September. Chinese tech firm Baidu and...

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