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Google Rolls Out SGE: Here’s How Publishers Are Responding

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Google's AI-powered search tool, formerly Search Generative Experience, is now available widely in the U.S., with a global rollout following soon, CEO Sundar Pichai said at Google's I/O conference held in Mountain View, Calif., Tuesday. That's not great news for publishers, which have seen a substantial decline of up to 60% in organic search traffic,...

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