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Independent Ovation Positions Itself as Brand-Friendly Alternative to TV Behemoths

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As another upfront season begins, most big media companies involved are in the midst of a mega-deal that has either just closed (Discovery-Scripps), is in progress (Disney-Fox and AT&T-Time Warner) or is possibly in the works (CBS-Viacom), while many of the remaining entities could soon be in play as a response to these other mergers....

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