Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5066

Why the CEO of Glossier Thinks Retail Companies Need to Invest More in the Customer

$
0
0
Retail companies like to emphasize that they put the customer first, but in reality, it doesn't always shake out that way. Enter Glossier, a beauty brand that tailors its packaging and in-store experience to make the consumer feel good--and spread that recommendation to their friends. Glossier CEO and founder Emily Weiss emphasized that ethos at...

Viewing all articles
Browse latest Browse all 5066

Trending Articles