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Why TGI Fridays Thinks of Itself as ‘a Technology Company That Sells Beer and Ribs’

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Sherif Mityas, the chief experience officer of TGI Fridays, says technology is doing a lot for the casual dining chain. But one thing it won't do: replace the restaurant's world-renowned bartenders. We caught up with Mityas at the Adweek Elevate event earlier this month. Recently promoted from CIO, to overseeing the customer experience at more...

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