Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5066

Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours

$
0
0
This year's 30,000-plus Boston Marathon runners faced brutal conditions as they worked their way through 26.2 miles in freezing rain. While crossing the finish line at the end of the day is likely a deeply satisfying reward in itself, Adidas added a lovely (and very impressive) personalized touch for each runner, with help from digital...

Viewing all articles
Browse latest Browse all 5066

Trending Articles