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Terry Crews Makes Muscle Music (and You Can, Too) for Old Spice
Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy, is back with a raucous new project for the men's care brand—Old Spice Muscle Music. In the Vimeo video...
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Top 10 Commercials of the Week: Aug. 24-31
This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving the president)....
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Old Spice Throws an Incomplete Pass to Greg Jennings
Old Spice's first ad with Green Bay Packers star Greg Jennings tries hard to replicate the inspired, random weirdness of the brand's work with Isaiah Mustafa and Terry Crews. Alas, this latest effort,...
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Greg Jennings Gets Up on Wrong Side of Bed in Latest Old Spice Ad
This latest Wieden + Kennedy ad for Old Spice featuring Green Bay Packers wide receiver Greg Jennings—following up on the recent "Film" spot—is like something from the end of Horse Feathers, which...
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Artisanal Advertising
In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table fills up with an identical...
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W+K Plays for the Big Dough
With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to cross over into a leading role with a...
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Wieden + Kennedy Seeks Help on Old Spice in Crazy, Epic Job Listing
Wieden + Kennedy's Old Spice campaign is a hallmark for epic weirdness in advertising. So, it stands to reason that you'd have to complete some kind of weird, epic quest to join the agency's Old Spice....
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Greg Jennings Is Going Nowhere in His Latest Old Spice Ad
Old Spice feels more like Skittles in this latest "Believe in your smellf" spot from Wieden + Kennedy for the brand's Champion line. This time, speedy Green Bay Packers wide receiver Greg Jennings...
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Top 10 Commercials of the Week: Nov. 9-16
This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky. Many...
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Dikembe Mutombo Defends Earth Against Mayan Prophesy of Annihilation in Old...
The world can't end fast enough for me, because I'm sick to death of hearing about the Mayan prediction that Dec. 21 will be the last day ever. Can't the red-hot destruction arrive this weekend so we...
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YouTube's 20 Most Watched Ads of 2012
Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video...
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Old Spice Dances With Wolves in Super Bowl Ad Airing Only in Juneau, Alaska
Grrrrr! Caw! Caw! Caw! Snarling wolves crash a fancy formal party (riding the shoulders of a dapper dude in a tux) and screeching hawks invade a high-stakes poker game (a player loses his cool when one...
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The World's Buzziest Brands
NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of multilayered...
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Old Spice's New Marketing Chief Is Not Human, but Will Eat Humans
"Sometimes you gotta eat people, America. That's how business works." Old Spice has a charmingly roguish new executive director of marketing, who brings a uniquely authentic vision for selling Old...
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Old Spice's Mr. Wolfdog Is as Skilled as Any Living Creature at Making Banner...
It says something about banner ads that the best ones—with a few exceptions, like this and this—are the ones that are laughably, shareably bad. You've seen them. And now Old Spice is parodying them....
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David Levy Pushes Unscripted Shows on Turner Networks
David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the vast, Emmy-lined window of his...
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Old Spice Cleans Up With Hilarious Parodies of '80s Soap Ads
Few brands have mastered the marketing non sequitur quite as well as Old Spice, which just rolled out two new, fascinatingly bizarre ads for its Fiji Bar Soap. Parodying similar spots from the 1980s,...
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Old Spice Rolls Out World's First Scratch-and-Sniff Banner Ad
More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on it...
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YouTube's 10 Most-Watched Ads in April
It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more than 2012's most-watched spot did...
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Ad of the Day: Old Spice
He's the man your man could shave like. Terry Crews, the most notable Old Spice guy these days—last seen in the amusing Muscle Music interactive campaign last fall—is back in a pair of new Old Spice...
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