Laura Dern Says Creators Need to ‘Catch Up’ With Audience’s Desire for...
Fresh off her powerful acceptance speech at the Golden Globes for her role as Renata Klein in HBO's hit Big Little Lies and her part as a leading character in the new Star Wars: The Last Jedi, Laura...
View ArticleSkittles Wants Its Super Bowl Ad to Be Exclusive. So It’s Showing the Spot to...
Skittles is creating a 60-second spot for the Super Bowl but the ad won't air during the Big Game on Feb. 4. Instead, one teenage fan of the brand--Marcos Menendez from Canoga Park, Calif.--will see...
View ArticleGot a Desperate, Crushing Love for Plants? Here Are the Juice Ads for You
In case that 8th-grade lesson in photosynthesis didn't stick, premium juice brand Suja kindly gives a modern refresher on the process, calling it "magical witchcraft" in videos that are colorful,...
View ArticleFacebook’s News Feed Bombshell Shouldn’t Have Caught Anyone Off Guard
If Facebook's announcement last Thursday that its News Feed algorithm was being altered to favor posts from friends and family over those from publishers and pages came as a surprise to anyone, it...
View ArticleStella Artois Teams With Matt Damon and Water.org for First Super Bowl...
AB InBev is bringing its Stella Artois brand to the Super Bowl for the first time since its Big Game debut in 2011 with a 30-second spot called "Taps," which stars Matt Damon. Created by the agency...
View ArticleNPR’s New Ads Promise to Help You Become ‘Fully Awake’ to the Truth
NPR is adding its voice to the chorus of ad campaigns from journalistic organizations over the past year that emphasize the importance of the truth, and the search for it, in the age of Trump and fake...
View ArticleThe Ad Community’s Reaction to Facebook’s News Feed Algorithm Change
Facebook's announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector--and most of that reaction hasn't...
View Article6 Ways to Create a Live Event That Encourages Social Sharing
It takes a lot of work to create a live event that will attract the largest attendance possible. Having put the work in, you'll want to pay just as much attention to getting those attendees to share...
View ArticleTired of H&M’s Gendered Kids’ Clothes, These Moms Made the Ads They Wanted to...
We like it when people get sick of waiting for change to happen, because then, they often make the change themselves. This is the case for Torny Hesle and Ingrid Lea, a pair of Norwegian mothers who...
View ArticleWhy the Weight-Loss Industry Is Starting to Use More Male Celebs as Spokespeople
Diets: They're not just for gals anymore! And by the way, it's not a diet. It's a lifestyle. There are major changes afoot in the weight-loss industry, with many marketers focusing on health and...
View ArticleMeet the Woman Behind Some of the Most Recognizable Brand Typefaces
While art and writing go hand in hand, they're typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that's not...
View ArticleThis Agency Puts Storytelling First to Connect Brands and Consumers in a...
When Day One opened its doors in March 2014, its main mission was to "stop the world in its tracks with stories that connect," according to agency CEO Josh Rosenberg. That's happening more and more on...
View ArticleHow WWE Raw Turned the Brand Into a Global Entertainment Company
For Dwayne "The Rock" Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It's the longest-running weekly episodic program in TV history, and will celebrate its 25th...
View ArticleHow Sweet’N Low Taught Americans to Say No to Sugar
Louis Armstrong had two great loves in life--music, of course, and eating. The legendary trumpet player "ate just like a dog," he once said. Armstrong adored soul food and Chinese food, scarfing down...
View ArticleBlackBerry Introduces ‘Jarvis,’ a New Security Platform for Connected Cars
At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled "Jarvis," a new security platform for connected and autonomous cars. The software scans the cars' inputs and...
View ArticleThe Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training
Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new...
View ArticleVoice Reigned at CES 2018, but Diversity Was Still Elusive
Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands...
View ArticleYouTube Is Finally Addressing Brand Safety Fears With These 3 Changes
After nearly a year of complaints from advertisers concerned about their ads appearing alongside questionable content and a slew of its biggest influencers going rogue on the platform, YouTube is...
View Article72andSunny Welcomes New Managing Director From Wieden + Kennedy, Promotes ECD...
After strengthening its leadership team in Los Angeles in November, 72andSunny has set out to build up its New York office with some key strategic moves--hiring Jessica Monsey as managing director,...
View ArticleKevin Durant’s Thirty Five Media Will Work With Athletes on YouTube Content
Creative development and media company Thirty Five Media, owned by National Basketball Association superstar Kevin Durant and his business partner, Rich Kleinman, announced that it will work with...
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