Steve Pearce and Max Muncy Made Their Mark on the 2018 World Series, and on...
The Boston Red Sox wrapped up Major League's Baseball's 2018 World Series with a 5-1 victory over the host Los Angeles Dodgers in game five, and the end of the game was the top-tweeted moment of the...
View ArticleHow Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales
For over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world....
View ArticleZillow and Redfin Continue Their Decade-Long Quest to Disrupt Real Estate
More than a decade past launch, Zillow and Redfin continue reinventing their real estate brands. Seattle's two biggest digital real estate brands--online brokerage Redfin and media and services brand...
View ArticleNew Sam’s Club Store in Dallas Swaps Cashiers for Cameras, Prioritizing Data...
Sam's Club, Walmart's members-only retail warehouse, is opening its first Sam's Club Now location in Dallas. The company describes the 32,000-square-foot store as a "technology lab that doubles as a...
View ArticleStruggling MDC Partners Reports Net Loss for Third Quarter
Today, ad agency network MDC Partners reported a net loss of $18.2 million for the quarter ending on Sept. 30. The $18.2 million net loss over the quarter compares to a net income of $14.1 million over...
View ArticleLinkedIn Sponsored Content Campaigns Can Now Be Tracked via Google Campaign...
LinkedIn Monday announced a further measurement integration with Google Campaign Manager (formerly DoubleClick Campaign Manager). The professional network revealed an integration with Google Campaign...
View ArticleJohn Carpenter Releases Spooky Score for Horror Streaming Service
John Carpenter has not only directed some of the most terrifying films ever--like 1978's Halloween and 1982's The Thing--but he was responsible for composing their creepy soundtracks as well. This...
View ArticlePuma Sends $300 Million Global Media Account to Havas
Puma is sending its global media buying and planning account to Havas Media, effective as of the beginning of 2019. The appointment follows a global review handled by media strategy consultancy ID...
View Article3 Ad-Tech Stories You Need to Know This Week
Last week, BuzzFeed published an article exposing security deficits that leave the Android app ecosystem vulnerable to fraud, prompting politicians to call Google out over its relative inaction over...
View ArticleWhatsApp: Here’s How to Download and Send Stickers in a Chat
WhatsApp recently added the ability for users to send stickers to other users in their chats. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application...
View Article3 Steps to Build a Lasting Emotional Connection With Customers
Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they...
View ArticleThis Knifemaker Urges People to Keep Their Hands ‘Sharp’ by Making Stuff
Knifemaker WR Case & Sons seeks to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we're...
View ArticleWhy Brands Need to Prioritize Real Influencers Over the Fake Ones
As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed...
View ArticleR/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO...
For the first time in more than four decades, R/GA will soon deliver its trademark "transformation at speed" to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced...
View ArticleApple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative...
There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling...
View ArticleThis Newsstand Is Filled With Inaccurate Headlines You May Have Seen on...
What better way to take a stand against disinformation than taking "headlines" seen online, printing them on fake magazine covers and placing them in a mock newsstand? That's the route the Columbia...
View ArticlePinterest Shared 7 Steps for Brands Launching Ad Campaigns
Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its...
View ArticleNational TV Ad Revenue Was Flat During the 2017-18 Season, but Ad Loads...
Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue--$45.5 billion--as in the 2016-17 season, according to new data from...
View ArticleWhat to Know About Emerging Marketing Trends, According to eMarketer’s Chief...
The world is changing--that isn't news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute everyday tasks. And of...
View ArticleCBS Launches Another Streaming Service for Entertainment Coverage
CBS is launching another streaming service--this time, with a focus on entertainment. ET Live, a free, ad-supported network, will offer live coverage of top entertainment stories in collaboration with...
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