Why KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign
KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time,...
View Article40% of Likely Young Voters Say They Haven’t Seen Any Political Ads
Television remains king of political advertising, according to new research from Adobe. A new report commissioned by Adobe and provided exclusively to Adweek suggests that the older you are, the more...
View ArticleIkea Sold a Product on a Global Scale by Tapping Into Local Values
Ikea's latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a...
View ArticleHow Brands Can Ensure Influencers Hold Up Their End of the Deal
In a tale as old as time, yet another brand is learning what it means to vet agreements before moving forward with them. This time around, public relations firm PR Consulting Inc. is suing influencer...
View ArticleDollar Shave Club Names Adobe as Primary DSP Partner as It Accelerates Its...
The rise of direct-to-consumer brands is arguably one of the most distinctive trends in marketing during the digital era. Largely defined by their lack of reliance on middlemen, this new wave of brands...
View ArticleBBH Restructures Leadership in New York Office
BBH is restructuring leadership in its New York office. Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified...
View ArticleOver 100 Agencies Are Rallying Behind This Bold Campaign to End Sexual...
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable...
View ArticleGod-is Rivera Joins Twitter as Global Director of Culture and Community
Twitter has hired God-is Rivera from VMLY&R in the newly-created role of global director of culture and community, effective Nov. 12. "As a black woman who has worked in industries in which I have...
View ArticleMacy’s Holiday Ad Is a Touching Tale of Being Apart From Those We Love at...
The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It's the ultimate mental image...
View Article7-Eleven Is the Latest Convenience Store to Go Cashierless
It's been a big week for checkout-free shopping in Dallas--just a few days after retail warehouse Sam's Club announced it was opening its first location in Dallas in which shoppers can check themselves...
View ArticleThe Philadelphia Eagles Team Up With Recycling Company Braskem for an...
As Philadelphia Eagles fans braved the cold and wind outside of Lincoln Financial Field on a Sunday last month before taking on the Carolina Panthers, dozens got in lines to bide the time before the...
View ArticleCarl’s Jr. Satirizes Its Scandalous Past With Ad Starring the Famously...
Like some fast-food chains, the relationship people have with Carl's Jr. is complicated. For years, the burger chain relied on scantily clad celebrities like Kate Upton and Heidi Klum to deliver the...
View ArticleThis Company Is Using the Power of Influencers to Get People to Vote
There's been no shortage of people, from Oprah to Taylor Swift, asking everyone to vote on Tuesday. And this year, even influencers on social media are joining the push, using their platforms to...
View ArticleFormer Airbnb CMO Jonathan Mildenhall Officially Launches His Consultancy,...
Just over a year after announcing his departure from one of the Bay Area's most prominent unicorns, Jonathan Mildenhall has officially thrown his hat back in the marketing ring. Today, the former...
View ArticleWhy You Shouldn’t Binge Netflix’s New Comedy Show With Hasan Minhaj
It seems like Netflix wants you to ease up on binging, at least for one program. The streaming service is using its latest weekly comedy show, Patriot Act with Hasan Minhaj, to stay timely and...
View ArticleMichelob Ultra Took Over the NYC Marathon, Supporting All Beer-Loving Runners...
Running and beer might not seem like an obvious pairing, but for Michelob Ultra, the two are a perfect fit. As running continues to grow, the brand continues to invest in runners and major races,...
View ArticleAmazon Upstages Retailers This Holiday Season With Free Shipping for All U.S....
Just when retailers thought offering two-day shipping could win over shoppers this holiday season, Amazon gave them a big middle finger by saying all customers in the U.S. will get free shipping with...
View ArticleSnapchat Unveils a Measurement Integration With Comscore for Shows on Discover
Content partners and advertisers for shows on Snapchat Discover finally have access to third-party data following a measurement integration with Comscore, which was announced Monday. A spokesperson for...
View ArticleSNL’s Midterm Election Parody Is Both Hilarious and Devastatingly Accurate
In case you've only heard this a mere nine times within the last hour, allow us to be the tenth: tomorrow's midterms are the most important election our country has seen in a while. It's an observation...
View ArticleFearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform
For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School...
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