YouTube Partnered With Creative Agencies to Tell 6-Second Versions of Classic...
Last January, YouTube used Sundance as a forum to pitch its six-second ad format to brands. That's continued this year, with YouTube returning to Sundance to showcase its six-second ad format. But this...
View ArticleHigh School Basketball Will Now Be Livestreamed on Twitter Thanks to Gatorade...
High school hoops junkies can now get their fix on Twitter, with the help of Gatorade and Intersport. Twitter has been a staple of the college basketball recruiting circuit since its inception, used by...
View ArticleBose Names WPP Global Agency Partner Across Creative, Media and Digital...
After a review, Bose has selected WPP as its global agency partner across creative, media, localization, production and digital marketing. The business will be handled by a "custom-built team" of WPP...
View ArticleQuicken Loans Puts Its $400 Million Media Account in Review
Online mortgage lending giant Quicken Loans has launched a review of its media buying and planning account. "After nearly two decades, Quicken Loans has decided to open the RFP process for a new media...
View ArticleHow Davos Can Help Marketers Gain Greater Global Purpose
As global leaders gather in Davos next week to try to create a shared future in a fractured world, what's the role of marketers and creative agencies? In this era of seismic disruption, technology is...
View ArticleDiversity Finally Comes to Facebook’s Board of Directors
Facebook's board of directors welcomed its first African-American member, as American Express chairman and CEO Kenneth Chenault will take a seat effective Feb. 5. Chenault has been with American...
View ArticleThe Facebook Community Boost Show Is Set to Hit the Road
After last week's news that Facebook is revamping its News Feed, small businesses needed some good news from Facebook, and they received it in the form of an update on the Facebook Community Boost...
View ArticleThis Campaign Found a Hilariously Gross Way to Raise Awareness of Testicular...
We're getting pretty well-versed in testicular cancer awareness ads, and in the weird--sometimes creepy--ways associations find of getting people to do something we oddly all hate doing: checking...
View ArticleNBC In Talks to Secure White House Interview on Super Bowl Sunday
NBC News is still hoping to secure an interview with President Trump on Super Bowl Sunday, a tradition that goes back more than a decade. "Without getting into specifics, I can tell you that there have...
View ArticleInstagram Added Activity Status to Instagram Direct
Instagram's latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger. The app's messaging feature, Instagram Direct, now includes activity status, which...
View ArticleSoccer Club Inter Milan Is Telling 110 Stories for its 110th Birthday, With...
One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan...
View ArticleWhatsApp Just Rolled Out an Android App for Small Businesses
Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of...
View ArticleA Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018
Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends...
View ArticleWhy Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’...
Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition...
View ArticleWho Is Billy? Coppola Winery’s Comical Short Film Has Two Wildly Opposing...
We hear a lot about "storytelling" in one form or another these days. It's become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo...
View ArticleHyundai Will ‘Surprise Millions’ With Its Super Bowl Ad, Says New Teaser
Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday. The teaser will also be available for viewing online and on the brand's social channels. It suggests a...
View ArticleHavas Veteran Returns as Chief Strategy Officer for North America
Today, Havas welcomed back Tim Maleeny as chief strategy officer for North America. Maleeny will work out of the agency's New York office and will also serve as president of Havas New York, under the...
View ArticleHow Greenpeace Used Minecraft to Stop Illegal Logging in Europe’s Last...
There's a kind of life within forests that you can feel only when you've stopped to pay attention. We're not talking about animals; we mean the trees themselves, which are even able to communicate...
View ArticleAvocado Selfie Emojis Are Almost a Thing, Thanks to Avocados From Mexico’s...
For the past three years, Avocados From Mexico has delighted Super Bowl viewers with wacky TV spots. The brand has also always given consideration to its digital Super Bowl-related presence, and this...
View ArticleDish Network Launches Creative Review
Dish Network has launched a creative review, a source with direct knowledge of the matter confirmed to Adweek. The source added that the review is being handled by New York search consultancy Avidan...
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