Instagram: Here’s How to Add Users to Your Close Friends List
Instagram began rolling out a Close Friends feature last week, which allows users to share their Stories posts only with the users they've added to their Close Friends list. Our guide will show you how...
View ArticleThe Adweek Staff’s Favorite Holiday Ads of All Time
With the holiday season fast approaching, Adweek asked our staff to share their favorite holiday ads from the over the years. They discussed some oldies and some goodies, including favorites from...
View ArticleAT&T Doesn’t Want Its OTT Platform to Rival Netflix, but Both Will Stream...
AT&T's upcoming direct-to-consumer streaming service, which will launch in about a year, isn't intended to be a Netflix rival, though the services are going to share streaming rights to at least...
View ArticleWhat Marketers on LinkedIn Need to Know About Community Workers and...
At LinkedIn, we recognize that communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, they can help drive an...
View ArticleThe Winter Holidays Have Been Merry for Instagram at the Expense of Its...
Social marketing firm Unmetric used its Analyze and Discover platforms to examine social posts on Facebook, Twitter and Instagram during last year's winter holiday season, and it shared its findings in...
View ArticleMartin Sorrell’s S4 Capital Acquires Programmatic Player MightyHive for $150...
S4 Capital, Martin Sorrell's self-described new age/era digital advertising and marketing services company, announced Tuesday morning that it has entered into an agreement to acquire programmatic...
View Article5 Ways Marketers Can Start Including the Often Forgotten Latino Population in...
I am now an invisible target to brands. Having relocated to the U.S. from Latin America two months ago, I am in a buying moment. I'm in the process of setting up a new home, buying a car and equipping...
View ArticleZappos Touts Its Customer Service in Bright, Poppy Brand Campaign From Plan A
Zappos loves to tell stories about its customer service. The company is once again using its marketing to do just that with a colorful new brand campaign touting its 24/7 customer service and its...
View ArticleDuckDuckGo Says Google’s Filter Bubble Is Real, and It Can Prove It
In President Obama's January 2017 farewell speech, he addressed the danger of retreating into our own bubbles, be they neighborhoods, campuses, houses of worship or social media feeds "surrounded by...
View ArticleHow Google’s Cryptocurrency Ban Rollbacks Are a Positive Sign for the Industry
Google's sudden ban on cryptocurrency ads sent shockwaves through the industry last spring. In a reversal in October, Google announced it would roll back part of its ban. While there is still...
View Article5 Social Media Trends Hootsuite Sees Taking Hold in 2019
Social media management platform Hootsuite shared five trends that it sees for the sector in 2019. Hootsuite chief marketing officer Penny Wilson discussed the social media industry's experiences in...
View ArticleDespite Regulation Fears, Marketers Are Still Investing Heavily in Data
Marketers might hand-wring about the prospect of privacy regulations and the continued impact of the European Union's General Data Protection Regulation (GDPR), but they're still spending big on data....
View ArticleThe Trade Desk Seeks New COO Following Rob Perdue’s Exit
The Trade Desk, arguably the most successful publicly traded ad-tech company, has announced the impending exit of COO and board member Rob Perdue. The programmatic company announced yesterday that...
View ArticleOver 70 Percent of Millennials on Twitter Have Commented on Companies’...
Twitter partnered with enterprise social technology company Sprinklr to analyze millennials' habits and customer-care preferences. Sprinklr revealed the results of a survey conducted on its behalf by...
View ArticleThese White Sheets Are a Chilling Reminder of What Happens to Every 17th Girl...
The concept of bride kidnapping may seem alien to Americans, but in some parts of the world it's an ancient custom that, even though illegal, persists to this day. One of those areas is Central Asia,...
View ArticleHere’s What Marketers Can Learn From Ariana Grande’s Viral ‘Thank U Next’ Video
This past weekend, pop star Ariana Grande released the companion music video for her chart-topping hit "Thank U, Next," creating the sort of mass-market cultural event that has become increasingly rare...
View ArticleHow a Mexican Beer Brand Gamed Facebook’s Algorithm for a Good Cause
Hearing about a company trying to game the Facebook algorithm usually brings to mind spam and clickbait, but what if the goal was to protect the reputation of an entire nationality of people? The...
View ArticleInternal Emails Shine Light On Facebook’s Approach to Sharing and Selling...
Facebook gave some advertisers and companies special access to data about Facebook users, made quick decisions about shutting down its competitors' access to data and focused aggressively on making...
View ArticleFacebook Gaming’s Level Up Program Is Now Live in 30 Countries
Facebook Gaming's Level Up program has expanded to support video game content creators in 30 countries. The program, which debuted in June, was designed to help video game livestreamers grow their...
View Article4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges
Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry....
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