Bud Light Brings Its Love of Music and Sports Together With a Super Bowl...
Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the "Dilly Dilly" universe. While the...
View ArticleWPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergers
During today's extended investor day conference, WPP CEO Mark Read positioned his business not as a formerly dominant network pivoting to retain its relevance, but as a "creative transformation...
View Article4 Cyber Week Trends That Will Influence Consumer’s Choices This Holiday Season
As predicted, Cyber Week 2018 delivered good news for retailers. The period between Thanksgiving and Cyber Monday brought increased sales across the industry, fueling a promising start to holiday...
View ArticleWhat Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against...
History has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin. The ferocity of rivalry competition has propelled...
View ArticleClorox Announces Several Staff Changes, Including a New CMO
Change is coming for Clorox. Today, the company announced three promotions, two of which will shake up its marketing department. The first and most notable is the promotion of Eric Reynolds--who has...
View ArticleNetflix’s Teen Rom-Coms Are Its Most-Rewatched Original Content
It was the spin from the back pocket that shook a generation of binge-watchers. Of course, we're talking about Noah Centineo's (reportedly ad-lib) flirtatious maneuver in Netflix's To All the Boys I've...
View ArticleThis Dutch Supermarket Tackles a Tricky Subject—a Family Member’s Death—in an...
Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands...
View ArticleFacebook IQ Analyzed Rising Topics and Trends in 2018 and It Sees a Green 2019
Blue is Facebook's primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network's research arm....
View ArticleDetroit Agency Sues Former Chief Creative Officer for Allegedly Conspiring to...
Detroit-based shopper marketing company The Mars Agency is suing its former U.S. chief creative officer Suzanna Bierwirth. The lawsuit accuses Bierwirth, who was appointed to the position last year,...
View ArticleGoogle CEO Sundar Pichai Testifies Before House Judiciary Committee About...
Google CEO Sundar Pichai defended the company's data collection practices and insisted that the company's algorithms in its search results were absent of political bias considerations, he told...
View ArticleFacebook Is Testing Ads in Search on Its Mobile Apps and Marketplace
Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile...
View ArticleFacebook Overhauled Its Life Events Feature
Facebook revealed a thorough revamp of its life events feature, which enables people to easily share important milestones with friends and family. The redesign will be introduced globally over the...
View ArticleFacebook and Mark Zuckerberg Took a Tumble in New Rankings From Comparably
Facebook didn't fare so well in the Best Places to Work in 2019 list released earlier this month by job and recruiting site Glassdoor, but that was mild compared to the beating it took in similar...
View Article7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls
For much of the last century, girls have found themselves in an ongoing struggle to have their innate talents recognized and valued on the same level as their guy counterparts. Teen boys were revered...
View ArticleWhite Ops Launched a PSA to Increase Public Awareness About Ad Fraud
In the last few weeks, ad fraud has been propelled into the public spotlight, with U.S. Senators, the FBI and the online industry's largest names waxing lyrical on its potential societal damage. This...
View ArticleBenjamin Moore Sends Lead Creative and Media Duties to Agencies Fig and Horizon
Benjamin Moore, the paint brand owned by Berkshire Hathaway, has named recently rebranded Fig and Horizon Media as its agencies of record for creative and media, respectively, following a review that...
View ArticleHow to Craft an Influencer Marketing Strategy That Will Outperform...
The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's Global Trust in Advertising saying that...
View ArticleFlouting Their Big-Time Endorsements, These Athletes Tried a New Product on...
Can you guess the identity of the pro athletes shown in this new ad campaign for fitness apparel brand, Snapbac? You'll have to--because Snapbac and its agency, Mother Los Angeles, won't say exactly...
View ArticleP&G Acquires Walker & Company, Maker of Beauty and Grooming Products for...
Walker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble. The deal--Recode...
View ArticleThe Madison Square Garden Company Hires Former Hilton CMO to Lead Marketing Team
The Madison Square Garden Company announced today that it has hired Geraldine Calpin to serve as the company's new evp and CMO, effective immediately. Calpin will report to the company's president...
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