What Marketers Can Learn From Blippar’s Dissolution
It was with some surprise that we learned of the insolvency of Blippar, a much-heralded startup whose primary idea was to use mobile phone augmented reality to bring objects and physical advertising to...
View ArticleAgency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 2
The submissions keep coming in, so we're going to keep highlighting the most interesting holiday cards of 2018. You can find the rest of the roundup here. Stay tuned for part three. &Barr -- "40...
View ArticleIBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model
A new content marketing platform is tapping artificial intelligence to match brands with content creators--but it doesn't consider itself to be in the influencer business. Built on technology from IBM...
View Article20-Plus Brands Have Stopped Advertising on Tucker Carlson Tonight After...
Samsung, SodaStream, Pfizer's Robitussin, Jaguar-Land Rover, TD Ameritrade, and SanDisk are among at least 20 brands that have either fully stopped or temporarily suspended advertising on Fox News' 8...
View ArticleTubi Claims to Be the ‘Stupid Smart Way’ to Stream in New Campaign
Tubi, an ad-supported, free-to-consumers streaming service, is "the best free steaming service that no one has ever heard of," according to the company's head of marketing, but a new brand campaign...
View ArticleThe Data Behind a Few of 2018’s Most Successful Brand Scandals
No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is universal: They can seriously tarnish a company's...
View ArticleInstagram: Here’s How to Ask for Music Recommendations in Stories
Instagram recently updated the questions sticker in Stories to allow users to ask their viewers for music recommendations. Our guide will show you how this works. Note: These screenshots were captured...
View ArticleFortune Magazine Officially Sells to Thai Businessman
Meredith has finalized its sale of Fortune magazine to Thai businessman Chatchaval Jiaravanon, the magazine publisher announced today. The brand was purchased for $150 million cash by Fortune Media...
View ArticleA New Study Commissioned by Snapchat Reveals How Millennials Shop
Surprise, surprise millennials not only love to shop but they do it using a variety of payment methods. That and a few other notable data points are out today in a new study commissioned by Snap Inc....
View ArticleAgencies Have Been Resistant to Change, and They’re Dropping the Ball Again...
With every major technological shift, some companies evolve while others get left behind. Agencies in the face of programmatic are no exception. Programmatic has changed advertising for the better, and...
View ArticleAgency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 3
Adweek's roundup of agency holiday cards continues with approaches including gaming, ASMR, animated videos and a take on Drunk History. Please find links to the rest of the roundups below: Agency...
View Article134 Million Shoppers Will Scramble for Gifts on ‘Super Saturday’
Brace yourself for yet another retail holiday. This time, it's Super Saturday, or the Saturday before Christmas, and it is upon us. According to a survey from industry body the National Retail...
View ArticleComcast Is Working With Spectrum and Viacom on a Blockchain-Based Identity...
Comcast's advertising unit today announced it is working with Spectrum Reach and Viacom on a blockchain-based offering that will help it better match audience data with advertisers in a...
View Article9 Holiday Movies the Whole Family Will Enjoy
'Tis the season for wrapping presents, decorating the Christmas tree and spending time with your loved ones. And what better way to enjoy a cozy night at home than to pop on a fun film that will...
View ArticleCaribou Coffee Data Breach Could Have Exposed Credit Cards
Customer data was stolen from more than 200 Caribou Coffee locations, the Minneapolis-based coffee chain said on Thursday. In a letter to loyalty customers, Caribou Coffee said credit card data and...
View ArticleAdweek’s 25 Most Popular Stories About Agencies in 2018
It's fair to say 2018 was not the smoothest year for ad agencies, which faced existential threats and staffing controversies. Even agencies that avoided their own public drama faced the potential of...
View Article8 Feel-Good Movies to Stream Over the Holidays
There are plenty of festive films to indulge in during the holidays, whether you're into retro classics like White Christmas or action flicks like Die Hard. But if you're in the mood to curl up on the...
View ArticleAdweek’s 25 Most Popular Stories About Creativity in 2018
Do creative agencies bloom in adversity? They might, if 2018 is any indication. Despite it being a rocky and often chaotic year for the agency world, 2018 saw an astounding range of strong creative...
View Article2019 Will See a Change in How Sports Are Processed Over Social Media
This past year in the world of sports has been full of new advancements, conversations and controversies on social media. Through social sponsorship, brands moved into the forefront and commanded the...
View Article5 Ways to Avoid the Much-Dreaded End of Year Burnout
Let's be real, the advertising and media industry is relentless. "Work hard, play hard" has been the norm for many of us who have been in the industry our entire professional careers. The end of year...
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