Despite Plans for Global Growth, Local Broadcasting Is Seeing the Most Success
The growth of Netflix is stalling, particularly in its largest and most saturated market in the U.S. This means that the streaming service, like its rival Amazon Prime Video, is looking to places like...
View ArticleRauxa’s Founder and CEO Talks the Power of Mentorship and the Importance of...
At the country's largest female-run agency, mentorship isn't just a buzzword--it's a company principle. Gina Alshuler, the company's president and CEO, knows that firsthand. She started at Rauxa just...
View ArticleHow to Get the Most out of Working With Nanoinfluencers
When it comes to influencer marketing, is small beautiful? That's what a chorus of recent commentators would have you believe. The New York Times is only one of many outlets to hype the potential of...
View ArticleSchool Shooting Victims Asked Marketers for Help. Here’s How the Ad Industry...
Back in April, students from Marjory Stoneman Douglas High School in Parkland, Fla. appeared at the 4A's Accelerate conference in Miami to ask the advertising industry for help in advancing their...
View ArticleMeet the 9 U.S. Lawmakers Who Will Impact Tech Regulation in 2019
Big Tech has spent years--and millions of lobbying dollars--avoiding the regulatory radar of Capitol Hill. No longer. Amid investigations into data breaches, misinformation campaigns, hate speech and...
View Article6 Trends Agencies Need to Prepare for in 2019
What do 2019 industry predictions mean for agencies? Agencies manage change on an ongoing basis, but with limited resources and many trends to navigate. How does one determine which trends have staying...
View ArticleYouTube: Here’s How to Delete a Chat
Did you know YouTube allows you to delete chats you're not interested in keeping? Our guide will show you how this works. Note: These screenshots were captured in the YouTube application on iOS. Step...
View ArticleApple’s New Ad Perks Up a Dreary World With Parkour and a Flood of Color
For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is the 2006 Nike and Wieden + Kennedy classic "Angry Chicken" to launch the brand's...
View ArticleEsports and Gaming Flourished in 2018, and Brands Won’t Want to Miss in the...
Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No...
View ArticlePublishing Underwent Massive Disruption but Remains Grounded With Quality...
No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at...
View ArticlePeople Who Share News Articles Trust Them, But People Who Research Them Don’t
The John S. and James L. Knight Foundation teamed up with analytics firm Gallup on an experiment to examine the level of trust in news articles being shared over the internet, both from the people...
View ArticleHow Using Addressable TV Can Reduce Repetitive Ads
There's a reason why all the digital platforms and tech giants are prioritizing TV. It's a time-tested medium that drives results for marketers while engaging consumers through sight, sound and motion....
View ArticleAdweek’s 25 Most Popular Brand Marketing Stories of 2018
In 2018 brands were on a mission to connect with people more than even. Sometimes brands (hey, Nike) felt it best to take a stand for an important issue or cause, while others used their creative...
View ArticleThe Top 10 Changes to Come to Marketing and Technology, According to Marketers
This past year was the year of GDPR, Facebook breaches, the decentralized web and blockchain, to name a few. These topics will no doubt remain relevant in 2019, but we asked marketers how they see...
View Article7 New Year’s Eve Episodes to Stream on Netflix
New Year's Eve is the perfect time to get dressed up in your fanciest outfit, pop open a bottle of champagne, and celebrate the end of the past 12 months while getting ready to ring in Jan. 1. You...
View ArticleHow the Advertising Landscape Will Continue to Evolve in 2019
Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with outside influences ranging from...
View ArticleHow Brands Can Navigate a Video World of Celebrity Creators
The story of YouTube is one of continuous reinvention. From the early days of chaos and cats to the wave of viral videos to the rise of a new type of entertainment personality, the platform has kept...
View ArticleYouTube: Here’s How to Mute Notifications in a Chat
Did you know YouTube allows you to turn off notifications for individual chats? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on iOS. Step...
View ArticleThe Internal Components That Make a Successful Brand Reinvention
When Dunkin' announced they were dropping the "Donuts" from their name this past September, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new...
View Article3 Major Ways Agency Culture Will Change in the New Year
Diverse teams slouching in couches around the coffee machine playing games is what you can expect when it comes to workforce and workplace in 2019. Does it sound like unserious coworkers to you? Don't...
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