How the Mother of All Football Games Became the Most Vigilantly Guarded Brand...
One of the most important plays in football history was made on March 7, 1969, though it didn't take place on a field anywhere. It happened at the U.S. Patent and Trademark Office, where the claims...
View ArticleA Nonprofit’s Powerful Video Tackles the Stigma Around Menstruation in...
In this short film created by French agency CLM BBDO for humanitarian group Care France, an African woman and teen girl take an early morning walk through their remote village to the local schoolhouse....
View ArticleFacebook Is Creating an External Independent Board to Review Its Decisions on...
Facebook is forming an external oversight board of independent experts to review the social network's decisions on whether content should be removed Vice president of global affairs and communications...
View ArticleQ&A: Happy Employees Are the Best Brand Advocates, According to Kimpton’s...
Chefs at Kimpton's boutique hotels are happy to say goodbye to edible dirt, molecular food and activated charcoal. Deconstructed dishes? So 2018. And bartenders at the chain plan to bust out the celery...
View ArticleOn the Adweek Podcast: Super Bowl Preview
Can you believe the Super Bowl is this weekend? Here at Adweek we've been busy prepping for the Big Game, mostly by watching (and, let's be honest, judging) all the ads that have come out so far. On...
View ArticleVideo: Lime Hosts an Electric Scooter Pop-Up to Show New Yorkers What They’re...
Whether New Yorkers are ready for them or not, e-scooters may be coming to the streets of the Big Apple. That's why Lime, an e-scooter and e-bike company, hosted a two-day pop-up event in New York on...
View ArticleDodge, Jeep and Ram Release 3 Videos That Tease a ‘Big Game Blitz’
Ever think back to a Super Bowl ad you loved only to blank on the brand that made the ad? That's the message Ram is pushing out in a pre-Super Bowl video, "Can't Remember," released today. The video,...
View ArticleTony Romo, Football’s Best Color Commentator, Keeps It Chill in Skechers’...
As a player, former Dallas Cowboys quarterback Tony Romo never had a taste of the Super Bowl. This year, however, he has one of the best seats in the house as the color commentator for CBS's broadcast...
View ArticlePrivacy Advocates Say Ad Auctions Leak Sensitive Data About Users
In a sign of potential woes to come in the U.S. media sector, privacy advocates in the European Union are going after the very fundamentals of online media monetization, claiming the ad auction process...
View ArticleTwitter’s #BrandBowl Is Back for Year 2 With a New Category for Video Views
The Super Bowl LII champion Philadelphia Eagles will not get the chance to defend their title at this year's Big Game, but will Pepsi, Doritos, Mountain Dew or Ally Bank become repeat winners at...
View ArticleUnilever Is Working on a Cross-Media Measurement Model to Help Gauge Campaign...
Unilever is working on building a cross-media measurement model for measuring the impact of marketing campaigns across the advertising ecosystem, an ambitious project that will be the first measuring...
View ArticleThanks to Ancestry, Six Strangers Learn How They’re Connected Via the...
Last December, six strangers were invited by Ancestry to a small tour in Brooklyn, where they assumed they would uncover some fascinating aspects of their family histories. What they didn't know was...
View ArticleTwitter Is Offering Up a Hefty Livestream Menu in the Run-Up to Super Bowl LIII
Twitter's preparations for Super Bowl LIII kicked into high gear as kickoff for the Big Game drew closer. The social network and the National Football League teamed up on special hashtag-triggered...
View ArticleCBS Says The World’s Best, Debuting After the Super Bowl, Isn’t Just Another...
Airing after the Super Bowl is one of the best time slots on TV: whichever show gets the coveted position is guaranteed to draw one of the largest entertainment audiences of the year. This year, CBS is...
View ArticlePinterest Reportedly Tapped Goldman Sachs and JPMorgan Chase to Lead Its IPO
Pinterest's long-anticipated initial public offering moved one step closer to reality, as Joshua Franklin and Carl O'Donnell of Reuters reported that the company hired Goldman Sachs Group and JPMorgan...
View ArticleFacebook Shuts Down iOS Version of Data-Sucking VPN After Damning Report
Facebook has shut the iOS version of a Facebook app that had allowed the social media giant to spy on young mobile phone users in exchange for cash--but the company will continue to pay young people...
View ArticleGirls Inc. Is Running a PSA About Empowerment During the Super Bowl
Girls Inc., the nonprofit focused on empowering and educating girls through mentorships and programming, is advertising in the Super Bowl with a CBS Cares public service announcement. Gayle King, host...
View ArticleHow NBCUniversal Is Unifying Its Ad Delivery
NBCUniversal has completed the first stage of a tech partnership with Freewheel to unify its ad delivery system, taking it one step closer to selling ad inventory to buyers across screens in a unified...
View ArticleEmployees Are Using Messaging Apps, Whether HR Knows or Not
Employees are using messaging applications such as WhatsApp, Facebook Messenger and Skype for work-related communications on a regular basis, often without the knowledge or approval of the human...
View ArticleNate Cardozo Is Going From Scrutinizing WhatsApp to Working for It
Electronic Frontier Foundation senior information security counsel Nate Cardozo likely became quite familiar with WhatsApp and its parent company, Facebook, during his six-and-a-half years of working...
View Article