How Infomercials Almost Ruined Cher’s Career
The early 1990s were tough years for Cher. Battling chronic fatigue syndrome and unsure of her next career move, she signed up for some easy dough by appearing in that most maligned of TV contrivances,...
View ArticleCan an Ad Save a Doomed Plane?
Thirty-eight years ago, a major airline manufacturer was in serious trouble and hoped a bit of advertising would bail it out. Adweek's July 14, 1980, issue carried the news of a new campaign aimed at...
View ArticleLove USA Today or Hate it, the ‘McPaper’ Prefigured Internet Content
It was only a tiny story in Adweek's June 29, 1981 issue--"Gannett Releases Prototypes of National Daily"--but it flagged what would become one of the decade's biggest media stories. Al Neuharth, the...
View ArticleLinkedIn Live: The Professional Network Is Conducting a Pilot Test of Live...
Live video is finally coming to LinkedIn, at least for a few select broadcasters in the U.S. that are part of its pilot program. The professional network introduced native video for users in August...
View ArticleThe Washington Post Names Joy Robins, Formerly of Quartz, as Chief Revenue...
Joy Robins is leaving Quartz as global chief revenue officer to join The Washington Post as its new CRO. She replaces Jed Hartman, who abruptly exited the company in October last year. Robins will...
View Article2 New Highs the Cannabis Industry Hit This Week
One company acquiring another and a retailer opening up a new shop sounds like business as usual. Except this time, both pieces of news are related to the cannabis industry. MassRoots said today that...
View ArticleMcCann Goes Through a Round of Layoffs in Detroit Following News of General...
IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year,...
View ArticleNintendo Sends U.S. Media Account to Initiative Following Review
Nintendo has selected Interpublic's Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment...
View ArticleA Facebook Bug Is Affecting the Reach of Video Posts From Pages
Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach. Several page admins alerted...
View ArticleInstagram Is Encouraging People to #ShareBlackStories for Black History Month
Instagram is celebrating Black History Month with its #ShareBlackStories initiative. The official @instagram account will share Stories from creators including Tawny Chatmon, Paola "Pao Pao" Math? and...
View ArticleGiphy Wants Brands to Advertise in Private Messages
Alex Chung thinks online advertising "totally sucks." The CEO of Giphy didn't mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the...
View ArticleWhat Trump’s AI Executive Order Means for Businesses
President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in...
View ArticleHow Boxed.com Plans to Compete With Both Online and Traditional Retailers
How does a startup like Boxed.com compete against juggernauts like Amazon and Costco? The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in...
View ArticleOscars All Access: Red Carpet Live Will Be Livestreamed Exclusively on Twitter
Oscars All Access: Red Carpet Live will be livestreamed exclusively on Twitter for the first time, starting at 3:30 p.m. PT/6:30 p.m. ET Sunday, Feb. 24. It had previously been livestreamed via...
View ArticleTwitter Is Checking In at the Scorer’s Table for the 2019 NBA All-Star Game
LeBron James, Giannis Antetokounmpo, Stephen Curry or James Harden? National Basketball Association fans can choose which one of those four players will be featured in a complementary Twitter...
View ArticleHow Criteo Is Trying to Navigate GDPR
As a programmatic player that was founded in Europe and one whose business model is so heavily reliant on ad retargeting, Criteo's performance is often deemed as emblematic of the fortunes of the wider...
View ArticleErrol Morris Takes Viewers ‘Behind the Foil’ at Chipotle
Chipotle's new campaign taking viewers "Behind The Foil" is all about transparency. Chris Brandt, who took over as CMO for the brand last March, explains that "Behind The Foil" grew out of the...
View ArticleMeet Masse, a Product Recommendation App That’s Free of Paid Promotion
Influencer marketing is big business. And while brands and influencers strive to make these partnerships as authentic as possible, there's a certain genuine quality that any paid promotion just can't...
View ArticleKabooki Opened a Pop-Up Lego Wear Store in London … With No Lego Wear
A pop-up store in the Fitzrovia section of London that was only open for business Wednesday had no merchandise whatsoever--and that was by design. Danish apparel company Kabooki, the company behind toy...
View ArticleThe Facebook Marketing Partners Program Added an Offline Conversions Category
The Facebook Marketing Partners program is now accepting applications for partners in its new offline conversions category. The social network's offline conversions tool enables advertisers to measure,...
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