What Brands Need to Know About Creator Marketing in 2024
In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership...
View ArticleCoca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover
Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic,...
View ArticleInside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would...
View ArticleDove’s New Partnership Enables Black Gamers to Reach New Levels of...
During a recent session featuring Black women in gaming at Adweek's Nextech event, COEXIST founder Jaye "Letta J" Watts' opening remarks pointed to how the industry's top two games--NBA2K and Madden...
View ArticleBrands Celebrate the Holidays With AR Snapchat Lenses
Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some of the experiences available to users. To start, apparel company...
View ArticleThese AR Ads Helped Marcolin Promote Eyewear Through a Try-On Feature
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain,...
View ArticleThe Skims and NBA Partnership Is a Masterclass in Brand Repositioning
In 2023, the sports apparel market is expected to generate more than $213 billion in revenue, with the men's segment driving the highest market share. A growing interest from consumers in pursuing more...
View ArticleReal Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad
Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the perception...
View ArticleKeke Palmer and Google Show ‘100% Pure Love’ to Black-Owned Businesses
Keke "Keep a Bag" Palmer is back--and spreading pure love for Black-owned businesses with Google and U.S. Black Chambers in a video that may inspire an equal amount of dancing and shopping. Playing her...
View ArticleBrave Commerce Podcast: Shaping Strategies for Connected Commerce
On this episode of Brave Commerce, Maple Solutions founder Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evolving retail...
View ArticleGrand Marnier Enhances Real-World Events With Augmented Reality
To support its "Grand Encounter" campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation....
View ArticleApple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion
It's a classic festive story: Rather than hating his boss, A Christmas Carol's Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he'll find joy in the holiday...
View ArticleThe Speed of Culture Podcast: Entering a New Age of Connection
During the last two decades, the telecom industry has significantly changed, shifting from wired to wireless technology. As millennials and Gen Z increasingly favor digital-first experiences, the...
View ArticleAdvertisers’ X Exit Has Been a Trickle Rather Than an Exodus
Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in late October...
View ArticleNBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign
Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy's Thanksgiving Day Parade in New York. The NBCU Creative...
View ArticlePuma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge physical products with digital...
View ArticleFrom Reporting to Reduction: How Businesses Are Taking Action on Climate Change
From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the severity of natural disasters isn't just inching up year over year; they're shattering records at a rapid...
View ArticleMusic Streamer Deezer Wants Listeners to ‘Live the Music’ in New Brand Platform
Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is...
View ArticleFat Joe Is Bringing His Winning Record to ClashTV
As the self-described "all-time winningest coach" in street basketball, artist and entrepreneur Joe Cartagena (also known as Fat Joe) seems to be a natural fit as ClashTV's streetball commissioner....
View ArticleThis Year, Give Thanks for the Creatives
As our November holiday approaches, we find ourselves reflecting on the many things we're thankful for. As a long-time veteran of the ad business, I'm thankful for the creative people in this industry,...
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