Disney+’s Hulu Merger Delivering ‘Better Than Expected Metrics’ for Advertisers
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and...
View ArticleVivendi Explores Havas and Canal+ Spinoff
French media company Vivendi is exploring a potential breakup of its business, which includes advertising network Havas and TV network Canal+ Group, in a bid to fuel growth. The company, led by...
View ArticleHow Zipcar’s Gen AI Campaign Drove Brand Awareness and Site Visits
Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and driving more people to its site to use its services. Zipcar's second "Zip...
View ArticleAmerican Express Builds B2B Playbook Around Small Business
American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has received special attention from Amex since 2010, when it launched Small Business...
View ArticleTop 10 Cannabis Marketing Campaigns of 2023
When there's good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the legal green rush--with conservative-leaning, Republican-led Ohio...
View ArticleCash App and Mischief Get ‘Weird’ for New Scam Prevention Campaign
If you've spent any time on the internet dodging messages from random strangers offering financial windfalls, or texts and emails from suspicious "customer service agents" alerting you to an issue with...
View ArticleNavigating Challenges, Embracing AI and Shaping the Future With IAB CEO David...
In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and...
View ArticleHow Amazon Released a 15-Foot Jack Reacher on Thursday Night Football
If anything, Amazon's latest activation has a massive Reach. Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on Prime Video's latest Thursday Night Football game, Amazon released a...
View Article‘Don’t Be Left Out:’ How the WNBA Is Building a Don’t-Miss Opportunity for...
This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008 and saw its highest attendance in 13 years. And that's just the start. WNBA...
View ArticleAI Coalition Aims to Demystify Tech for Brands Like HP, Diageo, Kellogg’s
Marketer trade group MMA Global is helping brands plug their generative artificial intelligence skills gaps, launching a coalition complete with training, guides and frameworks on topics like AI in...
View ArticleNowThis Hires Its First CEO Since Being Spun Off by Vox Media
Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off...
View ArticleThe Marketing of Doctor Who Is About to Enter a Whole New Dimension
Doctor Who, the longest-running action-adventure television series in the world, turned 60 in November. And, true to form after all of those years traveling in space and time, it's only just beginning....
View ArticleHow CMOs and Executives Plan to See Overlooked Audiences in 2024
Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their numbers command. In 2024, more people can and should get the message....
View ArticleBrave Commerce Podcast: Unleashing Petco’s Tail of Success
On this episode of Brave Commerce, Darren MacDonald, chief customer officer at Petco, joins hosts Rachel Tipograph and Sarah Hofstetter to offer his perspective from the retailer side of the pet care...
View ArticleAI for the Holidays: 2023 Agency Holiday Cards Lean on Artificial Intelligence
Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to humorous cards and inventive ways of giving, agencies everywhere put their...
View ArticleHere’s What’s Missing From Netflix’s Data Dump, According to Ad Experts
Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watched engagement report, a comprehensive look at hours viewed of Netflix...
View ArticleMoonPie Shifts Advertising Focus to an Untapped Market: Extraterrestrials
Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs),...
View ArticleMovers+Shakers Founders on How to Cultivate Cultural Relevance
When it comes to keeping up with the latest trends and staying culturally relevant, some brands struggle. While some always seem be in the know about the latest TikTok dances or Instagram memes, others...
View ArticleAdweek Podcast: The How, Why and ‘Who Cares’ Podcast of Retail Media Innovation
Like all good businesses, this one started in a garage. In the latest episode of Yeah That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by the newest...
View ArticleUber Eats Campaign Imagines the Absurd Inner Monologues of Celebrities
Celebrities, they're just like us. They have embarrassing moments, struggle with self-doubt at pool parties and rage against fruit flies. Uber Eats brings to life the hilarious inner monologues that...
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