Exclusive: March Madness Music Festival Scores Mumford & Sons, Jonas Brothers...
The road to March Madness is on. TNT Sports teamed up with the NCAA for a free three-day music festival in Phoenix, Ariz., taking place April 5-7 as part of the sports marketing festivities around the...
View ArticleA+E Networks Measures Up at Upfront With 2,500 Hours of Content, New...
For this year's upfront season, A+E Networks is making sure its content measures up. Today, A+E Networks kicks off its virtual upfront presentation to advertisers, promoting more than 2,500 hours of...
View ArticleEssence’s Girls United Is Providing a Safe Digital Community for Young Women
It can be challenging for young women to find a space where they can stay informed and build a community. Essence's Girls United is just such a space, providing expert guidance on topics like fashion,...
View ArticleSEC Drops Scope 3 Emissions Disclosures. Here’s What That Means for Brands
The Securities and Exchange Commission (SEC), Wall Street's regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse gas emissions and climate change-related...
View ArticleR/GA Is Making BBC Studios’ First U.S.-Focused Brand Campaign
BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and will produce a brand campaign created by R/GA to support that aim. The...
View ArticleExclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB...
Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past...
View ArticleBarkley and OKRP Are Merging to Become BarkleyOKRP
The independent agency landscape is dotted with many small shops, with a few big agencies sprinkled in. Two of those larger agencies have now merged to become one of the biggest independents in the...
View ArticleTechMagic Podcast: A Gaming Industry History Lesson
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into the different business models of Sony versus Nintendo and Nvidia. Kebler gives a gaming...
View ArticleDrew Barrymore Calls Aging ‘A Privilege’ in Dove Campaign
In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn't a cosplay tutorial or a breezy promo for her daytime chat show. It's the launch of...
View ArticleThis Campaign for Women’s Equality Reinvents the Petition for the TikTok...
It has been 100 years since the Equal Rights Amendment, which explicitly prohibits sex discrimination, was introduced to Congress. Yet over the past century, it has still not been signed into law,...
View ArticleApple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation
Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab...
View ArticleManscaped Encourages Men to Give Some Attention to ‘the Boys’
We may be living in the golden age of options for below-the-waist grooming. Gone are the days of scissors and a carefully balanced mirror; today's consumers have tools designed specifically for the...
View ArticleDisney Sells Out Ad Inventory for 96th Oscars With Pricing Back Up
It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of...
View ArticleBalancing Brand and Demand: What Is an ‘Outcome’ in Media? Depends on Who You...
What is an "outcome?" According to Omnicom leaders, it depends on whether you're asking a brand's CMO or CFO. In this episode of Yeah, That's Probably An Ad, recorded live from the ADWEEK Podcast...
View ArticleHow Code and Theory’s Michael Treff Channeled Punk Energy to Fuel His Career
Being in a punk band is not a requisite for getting into the ad industry. In fact, it's anything but the normal starting point, but it worked for Michael Treff, who went from punk musician to record...
View ArticleEnthusiast Gaming Lays Off 25% of Staff, Following Multiple Cuts Last Year
The video game publisher and media company Enthusiast Gaming laid off 25% of its workforce--around 45 employees--today, its third round of cuts in 12 months following headcount reductions in May and...
View ArticleHow Peacock’s Traitors Murdered the Streaming Charts in Season 2
There's been a murder, but this time the victim is streaming ratings. Peacock's The Traitors--an Alan Cumming-hosted competition series where reality stars called "faithfuls" try to banish the...
View ArticleInfluencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Organic reach across...
View ArticleThe Movement for Menopause-Friendly Workplaces Arrives in the Ad Industry
Amid a growing international movement to make workplaces more "menopause-friendly," creative agency Mekanism is calling on the ad industry to officially codify menopause support in benefit policies....
View ArticleExclusive: Reddit Debuts Organic Social Tools Ahead of IPO
Reddit is rolling out a suite of organic social strategy tools today as the discussion platform prepares for its initial public offering (IPO), ADWEEK can exclusively report. This is the first time the...
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