TikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok wants to lock in premium budgets and compete for TV dollars with new programming and measurement offerings. The social giant, which is announcing the initiatives today at its NewFronts...
View ArticleWomen’s Sports-Focused NewFront Changes the Media Buying Game
Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women's Sports Club NewFront gave marketers and ad agencies a...
View ArticleNBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
NBCUniversal doesn't want any surprises heading into this year's upfront week. Last year's NBCU upfront event from Radio City Music Hall had to overcome several unexpected hurdles. In addition to...
View ArticleParamount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with Mastercard and EDO for an enhanced measurement suite across all base...
View ArticleGymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market
U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S....
View ArticleThe Garage Podcast: Meeting Customers (and Brand Advertisers) Where They Are
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The...
View ArticleSnapchat Debuts New AR and Gen AI Ad Products at NewFronts
Snapchat showcased its augmented reality (AR) and generative AI capabilities to ad buyers during its NewFronts presentation. The platform unveiled AR extensions that let advertisers integrate AR Lenses...
View ArticleCBS Will Finally Debut Strike-Delayed Shows
These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes delayed and pushed content, CBS is unveiling its new 2024-2025 primetime schedule...
View ArticleAirbnb’s Most Exclusive Listings Are Now Available for More Than One Night
Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences influenced...
View ArticleMeta Brings AI to Reels, Matches Creators With Brands at NewFronts
Meta believes short-form videos are the future. At its NewFronts presentation Thursday, the tech giant revealed a slew of artificial-intelligence-powered tools for ad buyers, helping brands connect...
View ArticleThe Kentucky Derby Rode Style and Social Media to Gen Z Success
For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling...
View ArticleKentucky Derby Horse or Ad Agency: Volume VII
Is Fierceness a creative agency in Sparta, New Jersey or a horse running in this year's Kentucky Derby? It's this year's favorite in the world's most famous horse race. What about High Wide &...
View ArticleTango Returns to Humorous Roots With an Awkward Prison Dance Scene
Britvic's soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to that...
View ArticleFrom Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in...
Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for...
View ArticleWho Wants 228 Big Macs?
Recently, a list of the top McDonald's loyalty point holders was analyzed on social media. The leader of the pack was an individual with 1,370,044 loyalty points--enough for 913 vanilla cones, 456...
View ArticleIn Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramount...
View ArticleBuyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
As brands sit down with publishers to discuss connected television deals during this upfront season, they are asking for more efficient programmatic supply paths with fewer tech partners between buyers...
View ArticleTubi Gives Emerging Filmmakers and Fans a Voice With Stubios
Thanks to a diverse media library and no financial barrier to entry, Tubi has emerged as the streamer of choice among a new generation of content consumers. Now, the Fox-owned FAST service seeks to...
View ArticlePrime Video Gets New Interactive and Shoppable Ad Formats Ahead of Upfront
Remote possibilities are becoming a reality thanks to Amazon's new ad formats. Top line Ahead of its upfront presentation May 14, Amazon Ads is announcing an expanded suite of interactive and shoppable...
View ArticleWhat to Expect From Disney’s Upfront, According to Ad Sales Boss Rita Ferro
Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can't wait to get started. Without Hollywood strikes keeping talent away this year,...
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