How Guinness Flipped Its Perception as a Winter Stout to Fuel Summer Growth
When the sun comes out, people's first instinct might not be to reach for a dark, creamy stout, sometimes seen as a heavier drink more suitable for cold weather. But Guinness, a leader in the stout...
View ArticleThe Speed of Culture: Leading Puma Into the Digital Age
In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the...
View ArticleBreaking Storytelling Boundaries With Crunchyroll
In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of animation streaming service Crunchyroll. Rebbapragada shares insights on how...
View ArticleADWEEK’s Audio Awards 2024 Jury Revealed, Including WPP, We Are Social and...
ADWEEK's Audio Awards 2024 will be judged by an expert panel from firms including WPP, talkSPORT and The Telegraph, with experience across Amazon Music, Kraft Heinz, Universal Music and much more. Our...
View ArticleHow Creator Agencies Prepare for a ‘Deepfake Summer’
Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic...
View ArticleWhat to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and...
View Article9 Winning Insights From ADWEEK’s Brand Play Sports Marketing Summit
The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the first ADWEEK Brand Play Sports Marketing Summit, held at the National Basketball...
View ArticleWant a Leg Up in the Ad Industry? Start in the Restaurant Business
Growing up, I had little to no idea what I wanted to do when I got older. What I did know from a very young age, however, was that I needed to make money to buy the things I wanted that my parents...
View ArticleTravel Ad Debunks Cold War Cliches in Pitch-Perfect Satire
The neighborhoods are dusty and desolate, the weather is foul and the inhabitants are sketchy at best--dupe sales, public urination and violent thuggery are common. The cuisine, if it can be called...
View ArticleHow Marketers Use Attention Measurement in CTV Strategies
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge...
View ArticleBrave Commerce: Balancing Flavor and Health in Canned Drinks
In this episode of Brave Commerce, Ben Goodwin, co-founder, CEO and formulator of Olipop, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved...
View ArticleFollowing a Year of Hollywood Strikes, NBC’s Fall Lineup Is All About...
Live from New York... it's Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour special...
View ArticleThe Journey to Stardom: Insights From Songwriter Evan Bogart
We all have our favorite singers and bands that we love listening to and going to see in concert. However, most people are unaware of how these musicians were discovered and the process behind creating...
View ArticleHollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source...
View ArticleHow Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal with a social platform and offering more specific measurements beyond...
View ArticleMajor League Soccer’s Attitude and Access Scored It a New CMO
Major League Soccer has a robust post-pandemic story to tell, and it's found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United...
View Articlee.l.f. Beauty Calls for Diversity in Boardrooms With ‘So Many Dicks’ Campaign
A striking fact lays bare inequities in corporate leadership: There are more men named "Dick" on public company boards in the U.S. than women or diverse groups. "So Many Dicks," the wryly named...
View ArticleThe Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign....
View ArticleAdvertisers Are Still Significantly Under-Investing in the Hispanic Audience,...
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer...
View ArticleFox Renews Universal Basic Guys Ahead of Fall Premiere
Looks like Fox's famous Animation Domination lineup is about to get a little more universal. Universal Basic Guys--the latest addition to the network's Sunday night cartoon fare--has been gifted with...
View Article