Complex Acquires the Food Festival ‘Family Style,’ Part of Its Broader Rebuild
According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to...
View ArticleStarbucks Refreshers—Cultural Appropriation or Appreciation?
At the start of Asian American Pacific Islander Heritage Month, Starbucks announced its summer release of new fruit drinks: bright blue Starbucks Refreshers with raspberry-flavored "pearls" at the...
View ArticleThe Chicago Red Stars Use Wrigley Field to Pitch Women’s Soccer to the City
The Chicago Red Stars see both the history and future of women's sports in their temporary home at Wrigley Field. The National Women's Soccer League (NWSL) makes its debut at the home of Major League...
View ArticleSupercell’s Epic Ad for Squad Busters Stars Celebrities as Iconic Game...
Gaming company Supercell cast celebrities and influencers as iconic characters from some of the biggest mobile games in history for the launch of its much-anticipated new game Squad Busters. In its...
View ArticleAre You Thungry? Naked Juice Coins a New Term in Darkly Comic Ads
In a church full of mourners, a man weeps for the relative he's lost. This is, by all appearances, a sad day for him. As it turns out, it's also a windfall moment because Aunt Beatrice was loaded, and...
View ArticleWhy Michael Jordan and Caitlin Clark Are Running Back a Classic Gatorade...
More inclined to repurpose than reminisce, Gatorade brought back its "Is It In" you campaign with a new cast of athletes and renewed purpose. First unveiled by Foote, Cone and Belding Chicago in the...
View ArticleHong Kong Ballet Gets an Alien Invasion in Stunning New Ad
Citizens of earth, gather round for a bizarro bedtime story with a science-fiction flair that celebrates the Hong Kong Ballet's 45th anniversary and the debut of its first dance school. The fantastical...
View Article5 Reveals From Google’s Leaked Search Docs
A little light is shining on Google's Search black box. A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine--which has long...
View ArticleWhat’s so Bad About a Little Shine? A Reflection on AANHPI Heritage Month
I don't seek the spotlight and I never felt held back by my identity. Yet I am still reminded every day of the harsh reality of prejudice and discrimination our community continues to face...
View ArticleInside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track...
U.S. Bank has been around for 161 years, but its latest campaign is as modern as it gets, utilizing artificial intelligence to get it to market in less than four months. The campaign, "The Power of...
View ArticleDisillusioned DTC Brands Reject Walled Garden Measurement
Direct-to-consumer brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying on third-party measurement firms and their own...
View ArticleCicada Serenade: In an Unlikely Collab, Orkin Embraces Bugs With an Original...
Two broods of cicadas are emerging this summer from their underground resting places for the first time since 1803--when Thomas Jefferson was president--unleashing their distinctive high-pitched cries...
View ArticleMLB Continues a Classic ‘Always Sunny’ Gag, With All Eyes on Rob McElhenney’s...
It's Always Sunny in Philadelphia character Mac, played by Rob McElhenney, had a long-running obsession with now retired Major League Baseball player Chase Utley. The show's running joke has since...
View ArticleKickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story
At 15 years old, Kickstarter has helped various projects and creators secure funding to get off the ground. Success stories include the Fidget Cube, "slow news" platform Tortoise and Issa Rae's Awkward...
View ArticleHas the Recent Trump Guilty Verdict Hurt His Personal Brand?
On Feb. 17, as former President Donald Trump prepared to face 34 felony counts in his hush money trial in New York, he found time to head to Philadelphia to attend Sneaker Con. And there, standing at...
View ArticleCreate a Career-Catalyzing CMO Legacy Beyond Your Tenure
CMO tenure is declining with a median life cycle of about 28 months. But two years is exactly when brand marketing gets exciting, making it a disappointing time to say goodbye. This high turnover comes...
View ArticleThe Business Case for Media Equity With Ally’s Andrea Brimmer
In this episode of Yeah, That's Probably an Ad, presented by Ally, community editor Luz Corona sits down with Andrea Brimmer, chief marketing and PR officer at Ally Financial. They discuss Ally's...
View ArticleThe LadBible Group, With Betches in Tow, Signs Peacock Partnership
Lifestyle publisher LadBible Group has signed a seven-figure advertising deal with the NBCUniversal streaming service Peacock. This partnership marks LBG's first major foray into the U.S. market since...
View ArticleHow Independent Agencies Are Attracting Private Equity Funding
There was a time when Megan Lally had doubts about accepting a private equity investment. Now, hot on the heels of inking a new deal with private equity firm Svoboda Capital Partners, the creative...
View ArticleThis Little Green Leaf Means Your Ad Was Renewably Powered
Adtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small green leaf in the corner of an ad (similar to the AdChoices label), communicates to viewers...
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