3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. Wieser, who...
View ArticleDentsu Creative Eyes Global Growth With the Elevation of Abbey Klaassen and...
Dentsu Creative's U.S. CEO Abbey Klaassen and Phil Gaughran, who leads global business strategy for Dentsu Creative and Dentsu Americas, are expanding their roles in the interest of creating a cohesive...
View ArticleJanSport Ads Mine Gen Z’s Everyday Lives for Comedy Gold
Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life--functional, ubiquitous and essential. But what brand today wants to be on the...
View ArticleThe Guardian to Launch New Review Product Focusing on Sustainability
The Guardian is preparing to launch a product recommendation vertical on its website this summer. Its core point of differentiation will be its focus on sustainability, according to a person familiar...
View ArticleCan AI Replace Humans for Market Research? This Firm Is Doing It
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult--especially in the...
View Article15 Campaigns That Award-Winning Creatives Think Will Snag Cannes Lions Awards
Ahead of the 2024 Cannes Lions festival, ADWEEK asked creatives who have either won a prestigious Cannes Lions Award or served on a jury at the event to give us their picks for creative they think will...
View ArticleThis Is Yahoo’s More Transparent Answer to Set-It-and-Forget-It Tools:...
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only it's adding a welcomed dose of...
View ArticleTikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown
Just nine months after hitting the market, TikTok's in-application shopping tool is giving online beauty retailers a run for their money. TikTok Shop is now the ninth-largest beauty and wellness...
View ArticleStarbucks Launches Its Own Production House, Starbucks Studios
Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand's website, will "produce original entertainment and tell stories that deepen...
View ArticleCats in Adorable Hats Deliver Inspiration in Latest Pinterest Campaign
Pinterest is celebrating the many ways the platform delivers inspiration with a quirky and visually stunning 2024 brand campaign. Developed in-house, the campaign features a trio of films that use...
View ArticleApple Finally Jumps Into the AI Race With OpenAI Deal
Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on...
View ArticleLowe’s Names a New CMO and Gives an Inside Look at Its First Work With Dentsu...
The marketing team at Lowe's Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of...
View ArticleSpotify’s Biggest Campaign Since ‘Wrapped’ Is Deeply Personal and Relatable
Spotify unveiled its largest global marketing campaign since 2023's Wrapped, with a similar message about the intensely personal relationship that many users have with the platform. Like the...
View ArticleFox Gives Linear TV Buying a Targeted Boost With New Data-Driven Partnership
Fox isn't giving up on linear TV anytime soon. What's happening: Today, Fox Networks announced that it's utilizing DatafuelX to provide optimized data-driven linear (DDL) media plans. Why it's...
View ArticleYou Can Now Shop New York Times Cooking Recipes Thanks to Its Instacart Tie-Up
Shoppers can now order ingredients for New York Times Cooking recipes thanks to a new two-year partnership with grocery delivery platform Instacart, the companies announced today. While the integration...
View ArticleExclusive: Michael Kassan Reveals His Big Post-MediaLink Venture
Over the past few months, Michael Kassan has been quietly signing clients to his new consulting company, 3C Ventures. There is of course the question of whether 3CV, which Kassan is announcing in...
View ArticleGroupM Midyear Forecast Shows Marketers Are Spending More, Faster
Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM's This Year Next Year 2024 Global Midyear Forecast. In 2025, the group...
View ArticleHere’s How Terry Crews’ Creative Agency Is Doing One Year In
Super Serious is coming up on its first anniversary. The bicoastal creative shop was co-founded in 2023 by Hollywood star Terry Crews alongside Wieden + Kennedy vet Matt O'Rourke based on the core...
View ArticleHow Better Data Leads to Bigger Possibilities With Kellanova
Loretta Franks, global chief data and analytics officer at Kellanova, started her career at Kellogg's 17 years ago. Thanks to a recent spinoff, she now works at a company with a legacy spanning 118...
View ArticleNWSL Kicks Pride Campaign Into High Gear as Other Brands Pull Back
To brands looking to use Bud Light, inflation and an election year as an excuse not to celebrate or even acknowledge Pride Month, the NWSL and its sports marketing partners have issued a retort. Using...
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