Tasty’s Recipes Become Ready-to-Eat Meals With CookUnity
BuzzFeed's recipe publisher, Tasty, is debuting a new foray into shoppable commerce through a partnership with premade meal delivery service CookUnity. The deal means Tasty's audience can order...
View ArticleThe Evolution of Ibotta: From Consumer App to Performance Marketing Powerhouse
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO...
View ArticleNo Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola...
After a stronger-than-expected second quarter, which saw net sales increase 3% to $12.4 billion, the Coca-Cola Company has raised its full-year outlook. "We are encouraged with our second quarter...
View ArticleMarla Kaplowitz Will Step Down as the CEO of the 4A’s in May 2025
When she interviewed for the CEO role of the 4A's in 2017, Marla Kaplowitz was upfront with the trade association's board. She planned to hold the role for three to five years and then move on. When...
View ArticleExclusive: 6 Ad Companies Accuse Pluto TV of Exploiting Programmatic Auctions
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are limiting their clients' exposure to streaming ads from Pluto TV, whose parent...
View ArticleHodinkee Winds Down Its Commerce Program, Returns Focus to Content
The wristwatch publisher Hodinkee will drastically reduce its commerce operation and return its focus to editorial content, according to a memo shared publicly by Hodinkee chief executive Ben Clymer on...
View ArticleLeveraging Data and Creativity With ADT’s DeLu Jackson
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews DeLu Jackson, executive vice president and chief marketing officer at home security service ADT. Jackson...
View ArticleGoogle Won’t Kill the Cookie. Here Are the Winners and Losers
Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. In the immediate aftermath, it seemed like the sword of Damocles hanging over the ecosystem had...
View ArticleExclusive: How The New York Times’ Granular Gen AI Tool Drives Campaign...
Over the past three months, The New York Times has been using generative artificial intelligence to align a brand's campaign message with the most relevant articles and interested audiences, executives...
View ArticleNBCU to Debut Commercial-Free Hour During Olympic Opening Ceremony
For the first time, Olympics fans will experience an hour of the Opening Ceremony without commercials. Today, NBCUniversal announced that its live coverage of the Opening Ceremony for the Olympic Games...
View ArticleBrands Can Now Buy Display Ads in Sam’s Club Scan & Go App Feature
The Sam's Club retail media network, known as Member Access Platform (MAP), has started selling display ads in the Scan & Go feature of its mobile app, letting advertisers target shoppers at the...
View ArticleBeats by Dre Debuts Wacky Buddy Comedy With NFL and F1 Stars
This chestnut thoroughbred struggles with speed and consistency, seems to have four left feet and may be past his prime. But he has a unique edge in a competitive world--namely two superstar owners and...
View ArticleHow Storm King Is Weathering the Streaming Storm
Rotten Tomatoes has the Tomatometer. Futurama invented the Cool-O-Meter. But only Storm King Comics can boast to being the home of the "Oh F**k! Meter," created by its married founders, master of...
View ArticleHow the Democratic Party Can Quickly Define the Kamala Harris Brand
After President Joe Biden ended his 2024 presidential campaign, the Democratic Party has a new challenge: quickly reintroducing Vice President Kamala Harris as the next president. Since Biden dropped...
View ArticleWarner Bros. Discovery Blocked From NBA Media Deal by Amazon
UPDATE--5:48 p.m.: Following the NBA's statement that it had rejected Warner Bros. Discovery's attempt to match Amazon's media rights offer, WBD fired back with a statement of its own from TNT Sports....
View ArticleUber Debuts New Tagline and Sonic Identity With Olympics Campaign
Uber is hoping for a big win at the Summer Olympics in Paris as it launches a global brand campaign during the Opening Ceremony that will introduce a new tagline and sonic identity linking its delivery...
View ArticleRetail Media Startup Symbiosys Wants to Help Brands Buy Targeted Ads Using...
Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. After raising $9 million in a Series A round of funding in January, the firm is...
View ArticleKit Harington Channels Jon Snow for Game of Thrones Mobile Game Campaign
The King in the North has returned. Today, Zynga is rolling out the global launch of its new mobile game, Game of Thrones: Legends--complete with Kit Harington channeling his role as Jon Snow in the...
View ArticleDeadpool & Wolverine Is the Latest Movie Franchise to Cash In on Brand Deals
The reviews for Marvel Studios' Deadpool & Wolverine are in, and they're nearly as brutal as the hand-to-claw combat in the superhero action flick itself. The Los Angeles Times describes it as...
View ArticleThe Privacy Sandbox Has Always Been a Farce
By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And no one is laughing. As the chief technology officer of an adtech...
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