Google Loses Antitrust Lawsuit Over Search Engine Dominance
A federal judge ruled Monday that Google unlawfully sustained its monopoly in online search and advertising market, citing Google's payments made to companies to secure prime placements on smartphones...
View ArticleAs Consumers Revolt Against High Prices, Brands Hope Ads Will Drive Sales
High prices are hitting a tipping point with consumers frustrated with the growing cost of products. While inflation has recently cooled a bit, big brands like McDonald's and Starbucks are blaming...
View ArticleUnlocking Fandom: How 2K Grows Brand Loyalty
Ronnie Singh, better known online as Ronnie 2K, parlayed being an avid gamer and message board participant into becoming a prominent figure in NBA 2K basketball game series and a leading presence on...
View ArticleVolkswagen Extends DDB’s Global Creative AOR Duties for 3 Years
Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker's global creative agency of record. The extended contract will last into 2027. The partnership between the...
View ArticleThe Convergence of Commerce and Media With Unilever
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever's Personal Care North America division, to...
View ArticleKeeping White Claw Summer Going With CMO Isabelle Sakai
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Isabelle Sakai, global chief marketing officer at Mark Anthony Brands International. Sakai shares insights...
View ArticleHow to Start a Creative Agency With Flower Shop
It's been 12 months since Flower Shop opened its doors to the world from an old florist unit on New York City's Lower East Side. In that short time, and in a tough economic climate, the creative agency...
View ArticleWhy Snoop Dogg Fits In Anywhere, Even the Olympics
A rare Olympic pin is "viraling" its way around the internet, fast becoming one of the more talked about and desirable objects on Earth--playfully featuring the Olympic rings as smoke clouds puffed...
View ArticleFox’s Q4 Ad Revenue Remains Flat at $1B
Fox ended its fourth quarter with a slight boost in revenue though profits were slightly down and advertising was flat year-over-year. Total quarterly earnings for the company was $3.09 billion in...
View ArticleTelevisaUnivision Closes Upfront With High Ad Prices for Sports
TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the Spanish-language media company saw more advertisers participate in this year's...
View ArticleDotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads
Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool...
View ArticleAd Buyers Rethink X Presence Following the Platform’s GARM Lawsuit
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said...
View Article4 Implications of Google’s Landmark Antitrust Loss
Google's defeat in a landmark U.S. search antitrust trial could significantly alter the search industry if its appeal fails--a process that may take years. The antitrust ruling's aim to diminish...
View ArticleMeet ScalePost, the AI Firm Helping Perplexity Strike Deals With Publishers
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers that have typically had a fractious...
View ArticleMcDonald’s Channels Godzilla Movies to Plug Its Nostalgic Collectible Cups
McDonald's has long appealed to collectors with limited-edition Happy Meal toys and merchandise. The chain is scaling things up this summer with a nostalgic global campaign spotlighting some of its...
View ArticleDoes Your Brand Have an Intellectual Alibi?
When people ask me why El Tesoro is my favorite tequila, I always respond by sharing a bit of the brand's lore on how they're one of the last remaining distilleries to employ the traditional method of...
View ArticleDisney Streaming Turns First Profit, Driven By Ad Growth and ESPN+
After enduring years of losses, Disney appears to have finally turned a corner with streaming. In its third-quarter earnings today, the media company reported that its direct-to-consumer business,...
View ArticleHow These Olympic Athletes Are Winning on Social Media
The Olympics are a global sporting event that celebrates the pinnacle of humanity's physical prowess. More and more, they're also an opportunity for athletes to attract a ton of new followers on social...
View ArticleWarner Bros. Discovery Takes $9.1 Billion Impairment Charge Over Linear TV...
Warner Bros. Discovery reported its Q2 earnings Wednesday with a $9.1 billion non-cash impairment charge, or write-down, on its TV linear networks division. The company also saw an additional $2.1...
View ArticleHow America’s Longest-Running PSA Has Evolved With the Times
I remember hearing Smokey Bear's signature line for the first time as a little girl sitting in front of the TV: "Only you can prevent forest fires." The line created a new awareness in me: that even...
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