Spark Foundry Promotes 30-Year Publicis Groupe Vet to Global President Role
Today, Spark Foundry elevated Chris Boothe to the role of global president. Boothe will continue to serve as Spark Foundry USA CEO in addition to his new responsibilities as global president. In the...
View ArticleAdobe Analytics’ New Project Brings Together the Online and Offline Retail...
Retailers are continually questioning whether their websites are working effectively throughout the sales cycle. Now, Adobe Analytics believes it can answer those questions. Experience Analytics, which...
View Article84 Sculptures of Men Stand on the Edge of Buildings in This Haunting...
To combat male suicide, a nonprofit has put 84 humanoid sculptures on top of a skyscraper and other building in London--the same number of men who take their own lives every week in the U.K. The...
View ArticleThe Number of OTT-Only U.S. Homes Has Tripled Over the Last 5 Years
Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all households with cable and satellite subscriptions,...
View ArticleKris Bryant Crashes a Fantasy Draft as a Pizza Delivery Guy in Latest Prank...
Kris Bryant's such a screwball! In his latest pitch for Red Bull, the Chicago Cubs star and 2016 National League MVP pranks a fantasy baseball draft by showing up disguised as a pizza delivery guy....
View ArticleWant to Intern at Havas New York? Go Ahead and Text the CCO Directly
Harry Bernstein's phone will soon be buzzing like crazy. That's because the Havas New York chief creative officer is brazenly pasting the number on ads in New York City and on 14 college campuses...
View ArticleSocial Media Is Not a Customer Experience Solution
We've all been there, both in-store or on the phone, where the customer experience is so poor that you want to end your relationship with the brand instantaneously--right then and there. How many times...
View ArticleDunkin’ Donuts Trots Out Branded Running Shoes in Honor of the Boston Marathon
"America runs on Dunkin'" may be a decade-old hyperbolic slogan, but it's about to become quite literal--for a few thousand people, anyway. Dunkin' Donuts has joined the fray of brands branching out...
View ArticleBud Light Consolidates $279 Million Social Media and Creative Account with...
AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency's New York office has handled creative for Bud Light since July of 2015,...
View ArticleTV’s Share of Ad Spend Expected to Continue Its Decline This Year
Cord-cutting and related trends are continuing to fuel a decline in TV ad spending. A new eMarketer forecast shows U.S. TV ad spend declining by half a percent in 2018 to $69.87 billion. This will...
View ArticleAn iPad Turns Boring Old Homework Into an Irresistible Adventure in Apple’s...
Following its release of a new, more affordable and Pencil-friendly iPad, and a bunch of snazzy education tools, now Apple has released "Homework." The two-minute-plus spot feels at once nostalgic and...
View ArticleHamilton Shirts Is Introducing a Women’s Collection for the First Time in Its...
Growing up in Houston, Kelly Hamilton didn't have what you might call a typical childhood--for Texas or anywhere else. While other kids' lives revolve around the usual backdrop of suburban subdivisions...
View ArticleRed Bull Hands North American Media Account to Starcom USA
Publicis Groupe's Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from...
View ArticleAMC Networks Creates Data-Focused Sales Team Ahead of Upfronts
Ahead of next month's upfront agency meetings, AMC Networks is creating a standalone data sales group, called AMCN Agility, to oversee its data offerings for clients. The group--which will be run by...
View ArticleThere Are 6 New Companies in the Twitter Official Partner Program
The Twitter Official Partner program is now six members deeper. The social network introduced the initiative in June 2015, combining its strategic partners from the Twitter Certified Program and the...
View ArticleWhy Brands Need to Stop Relying on Expert Opinions
Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about...
View ArticleKristen Lachtman Is Leaving Twitter’s Niche Influencer Network
Kristen Lachtman, who took over the U.S. operations of Twitter's Niche influencer network after her husband, Darren Lachtman, left the company last July, is bidding goodbye to the social network, as...
View ArticleFacebook Is Rolling Out New Privacy Tools. Will It Be Enough?
In the 11 or so days since the story broke that 50 million Facebook users' data was exposed through a Cambridge Analytica researcher's app, executives up and down the Facebook food chain--from CEO Mark...
View ArticleWarby Parker and Arby’s Team Up to Create WArby’s This April Fools’ Day
This Sunday is April Fools' Day, and the hijinks are getting off to an amusing start with WArby's--a purported joint venture between eyewear maker Warby Parker and fast-food purveyor Arby's. "Arby's...
View ArticleESPN’s ‘This Is SportsCenter’ Is Back, and All but Unchanged, Post Wieden +...
Those who were wondering how the iconic "This Is SportsCenter" ad campaign might change or evolve after its longtime architect, Wieden + Kennedy New York, parted ways with ESPN last year, we now have...
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