How Univision Is ‘Reimagining’ Its Future During Its Business Review
Univision chief revenue officer Tonia O'Connor began this morning's pre-upfront press breakfast acknowledging "the elephant in the room." "Yes, we are going through a business review. And, yes, we are...
View Article6 Key Takeaways From The 2018 IAB NewFronts
As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over...
View ArticleVice Media’s New CEO Makes Her Debut On The NewFronts Stage
Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year's NewFront presentation. Instead, attendees heard from Smith's CEO successor, Nancy Dubuc, who...
View ArticleAt the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just...
On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and...
View Article6 Things Brands Should Think About Before Taking a Political Stance
I don't think Tim Mapes, chief marketing officer at Delta Air Lines, woke up on Jan. 1 this year with the idea that the new personification of the Delta brand in 2018 would be an unabashedly left-wing...
View ArticleInfographic: How to Make a Mobile Ad That Consumers Won’t Hate
Mobile ads may be small in size, but done the right way they can be impactful. The key is for marketers to avoid making them obtrusive and obnoxious. And according to research from IPG Media Lab and...
View ArticleThe Late Night Format Was Broken. So Samantha Bee Burned It to the Ground
With a match in her hand and a mischievous smirk on her face, Samantha Bee is getting her inner pyromaniac on. She's in the middle of a photo shoot in a loft not far from the Lincoln Tunnel in New...
View ArticleHow Enterprise Virtual Reality Is Transforming Everything From Training to...
The future of virtual reality might look as much like a movie as it does a spreadsheet. For the past several years, VR has been increasingly heralded as an immersive medium unlike any other, one that...
View ArticleMeet the Disruptors: 39 Women Who Are Spearheading a Revolution in...
Welcome to Adweek's second annual Disruptors list, our celebration of women who are not only shattering the glass ceiling but advancing the cause of diversity and inclusion. Not satisfied with the...
View ArticleHow Innovating the Post-Purchase Experience Can Keep Consumers Coming Back
One of the worst parts about online shopping today? Tracking a package. Whether it's copying and pasting a dreadfully long tracking code or being prompted to log in using an often faulty link, the...
View ArticleInstagram Is Quietly Introducing a Native Payments Option
Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook's payments system. The...
View ArticleFor the First Time, Consumers Are More Likely to View Ads Online Than on TV
GroupM unveiled its 2018 "State of the Digital" report, which predicts where people worldwide are expected to consume content in the coming year. And for the first time, the WPP network sees online...
View ArticleThe FDA Is Cracking Down on Vaping Products That Look Like Children’s Snacks
If vaping has reached epidemic levels among teenagers, as public health officials have declared, it's not too tough to see where the roots of the problem may lie, the FDA said this week in yet another...
View ArticleDeadpool Shows Off His Tiny New Package in This Trolli Crossover Campaign
Deadpool 2 opens in just over one week, and its titular smartass anti-hero is already inescapable. In the last couple of weeks alone, he could be seen starring in odd Celine Dion music videos and...
View ArticleFallon CCO Jeff Kling Resigns to Move to NYC and ‘Take Some Chances...
Today Jeff Kling, chief creative officer at Fallon, announced his resignation after nearly 6 years. The award-winning co-creator of Dos Equis' The Most Interesting Man in the World campaign joined the...
View ArticleHow a Former Track and Field Star Became One of the Most Important Figures in...
It's lucky that Megan Clarken has always thought globally. A native New Zealander, Clarken spent years going back and forth between the U.S. and Australia for Nielsen, analyzing audiences from all...
View ArticleRethinking Out of Home: Why Digitally Native Brands Are Flocking to the Medium
In late April, Postmates became the latest digitally native brand to go big with an out-of-home campaign in New York. The first effort, from 180LA, used poppy, bright colors with clever lines tailored...
View ArticleThis Dynamic Duo Found Success by Bucking Ad Industry Norms
Terri Meyer fondly recalls the time she called up the executive creative director at D'Arcy Masius Benton & Bowles and laid down the law. "Are you getting me that birthday present I want?" she...
View ArticleConversational Commerce Is on the Rise, and It’s Perfect for Mother’s Day
With Mother's Day right around the corner, many consumers are frantically Googling "2018 Mother's Day gifts" to come up with last-minute ideas, often needing to sift through pages of search results to...
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